25 May 2017
Visit cib.db.com

Google goes for loyalty, not payments at the check-out

06 May 2011  |  17256 views  |  2 starbucks

French eftpos terminal manufacturer Ingenico has confirmed that it has been contracted by Google to provide retailer check-outs with NFC hardware capable of redeeming discount coupons downloaded over an Android phone.

Ingenico CEO Philippe Lazare told AFP news agency that the kit will be used by Google during a series of live trials at selected retailers in New York and San Francisco.

Earlier reports had assumed that the search engine giant was interested in expanding its remit to bricks and mortar payments. But Ingenico says the trials will instead focus on the willingness of consumers to redeem retailer tokens at the till.

Customers signing up for the service would tap their phone at the check-out to redeem their tokens and reduce their shopping bill. Payments will be handled in the usual fashion.

Oracle last month released research implying that the use of NFC at the check-out for multiple read and write applications to a mobile phone may be too time-consuming, negating the supposed fast-transaction benefits of contactless technology.

Separately, NFC application developer Merchant360 has secured a deal with terminal manufacturer VeriFone to run its new NFC Stack, which is capable of hosting multiple access points for third party mobile and contactless schemes on the same eftpos machine. VeriFone says the technology will enable it to equip check-outs with a one-size fits all device offering ease of integration for emerging mobile payment and loyalty schemes from innovative start-ups such as Bling Nation and MoneyCell.

With NFC standards still being defined, M360 says the Stack allows for remote updating of the device when new applications and formats are released. The company says it is in talks with other hardware manufacturers about licensing deals.
KeywordsEFTPOS

Comments: (2)

Brett King
Brett King - Moven - New York | 07 May, 2011, 07:07

Google's move toward couponing and loyalty is just a shot across the bow for banks in respect to payments. They're starting to show their intent to change the POS experience. If you think they'll stop at loyalty NFC interactions...

BK

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Ward Hagenaar
Ward Hagenaar - Connective Payments - Hilversum | 08 May, 2011, 19:30

I don´t agree Brett, there is real money for Google in loyalty and couponning because they bring the customer to the point of sale and Google will be granted a nice fee for this. In payments itself the business case is harder.  

1 thumb up! 1 thumb up! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

From 'tap and go' to 'tap and hold': Mobile NFC found lagging

From 'tap and go' to 'tap and hold': Mobile NFC found lagging

19 April 2011  |  13597 views  |  2 comments
Google partners Citi and MasterCard on NFC m-payments - WSJ

Google partners Citi and MasterCard on NFC m-payments - WSJ

28 March 2011  |  12396 views  |  0 comments
Charge Anywhere turns Google Nexus S into NFC payments terminal

Charge Anywhere turns Google Nexus S into NFC payments terminal

24 March 2011  |  9965 views  |  0 comments
Google to run commercial trials of NFC at the POS - Bloomberg

Google to run commercial trials of NFC at the POS - Bloomberg

15 March 2011  |  11140 views  |  1 comments
Apple to hold fire on NFC - The Independent

Apple to hold fire on NFC - The Independent

14 March 2011  |  11007 views  |  0 comments
Widespread NFC adoption still two years away - industry survey

Widespread NFC adoption still two years away - industry survey

24 February 2011  |  13407 views  |  0 comments
Google Android gets NFC

Google Android gets NFC

16 November 2010  |  14801 views  |  0 comments
Wells Fargo joins Visa NFC m-payments trial

Wells Fargo joins Visa NFC m-payments trial

03 September 2010  |  11844 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.response.ncr.comvisit dh.comvisit vasco.com/news/PSD2-compliant-solutions

Top topics

Most viewed Most shared
Banks must get on AI bandwagon now – new Finextra researchBanks must get on AI bandwagon now – new F...
9241 views comments | 22 tweets | 31 linkedin
Google and PayPal partner for mobile shopping by fingerprintGoogle and PayPal partner for mobile shopp...
9187 views comments | 28 tweets | 28 linkedin
Twins fool HSBC voice biometrics - BBCTwins fool HSBC voice biometrics - BBC
8963 views comments | 21 tweets | 24 linkedin
BBVA launches Open API marketplaceBBVA launches Open API marketplace
7002 views comments | 32 tweets | 46 linkedin
BBVA brings info and payments to social and messaging networksBBVA brings info and payments to social an...
6768 views comments | 11 tweets | 17 linkedin

Featured job

Six Figure Base + Commission + Stock Options
London

Find your next job