151 Results
Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions
In Why Banks Will Never Catch Up With Fintechs, I shared my thoughts on why I believe that Banks will never be able to catch up with Fintechs in terms of the User Experience of their websites and apps. (Above post explains the exact difference between bank and fintech.) That post was about the UX of a Financial Services Product. This post is abou...
30 October 2020 /retail /wholesale
There are a lot of fraud-like situations, where there’s no fraud in the strictest sense of the term, but consumers feel defrauded. Let me give a few examples: Price of a certain item is 225 (in whichever currency) at one outlet of a chain store in one zip code and 265 at another outlet of the same chain store in the adjacent zip code. Price of a c...
04 August 2020 /crime /covid-19
According to the popular narrative, new age companies leverage data in virtually every facet of their business (as against traditional companies that run on intuition). To a large extent, this belief is right. Many digital natives owe their spectacular rise in the last decade or two to their prowess with data and analytics. A big part of Amazon’s s...
22 June 2020 /retail
Back in the day, we learned in statistics that you need a sample size of at least 2% of the size of population to make statistically significant conclusions about the behavior of the population. In common speak, the expression "statistically significant" means "valid". Nevertheless, if you're like me, you regularly come across ...
04 May 2020 /people /retail
Banks are way ahead of Fintechs in terms of revenues, profits and customer numbers. To that extent, the "catch up" in the context of this post refers solely to User Experience of websites, mobile apps and any other kinds of software used by consumers of banks and fintechs (collectively "apps"). Before I dive deeply into the cen...
08 January 2020 /retail /startups
Frequent readers of this blog and people who otherwise know me well would be aware that I'm a big fan of social media customer service. Many years ago, I wrote Customers Of The World Unite, You Have Nothing To Lose But The Call Center Hold Music to explain why I found the channel very effective for reaching out to brands. I reiterated that perspec...
08 December 2019 /retail
In Three Ways To Lie With Charts, we saw three common ways in which people lie with charts. To recap, they are: Slippery Slope Slide Floating Origin Fraud Dual Axis Deception In this post, I'll speculate on the reasons for lying with charts. The most obvious trigger for lying with charts is that, people are out to sell some product, service or p...
26 August 2019
Lying with charts is the natural progression from How To Lie With Big Data and Beware Of Committing Harakiri By Lying With Big Data. I've come across the following three ways of doing that. #1. SLIPPERY SLOPE SLIDE There are charts that gyrate up and down for no apparent reason other than that they were probably caught in a slippery slope. Here's...
15 July 2019
Since I wrote Flight Delay Insurance – Why Blockchain?, I've come across several updates that have reinforced my skeptical views around the claim of decentralization and raised new doubts about the touted advantage of resilience. UPDATE #1: Let me take the following observation in my original post: Data is distributed across multiple nodes, so the...
23 May 2019 /regulation
Direct-to-Consumer financial technology startups are new age companies that sell bank accounts, loans and other financial products directly to end users. In this post, we'll use the term “Fintechs” to refer to these D2C firms and "Fintech" to refer to the industry as a whole. They're different from “Fincumbents” - those comprise of tradi...
26 April 2019 /regulation
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