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5 Results from 2022

Jordan Glazier

Jordan Glazier CEO at Wildfire Systems

Cashback Rewards Programs Come of Age

There was a time not too long ago when banks gave out toasters to attract customers, retailers rewarded shoppers with redeemable stamps, and credit card companies gave out, well…new credit cards. Then in 1986 came the national debut of the Discover card, which pioneered cash-back rewards and set in motion a whole industry’s worth of incentive prog...

/retail Fintech

Jordan Glazier

Jordan Glazier CEO at Wildfire Systems

Banking on Rewards to Preserve Customer Loyalty

The banking industry is undergoing an identity crisis. It faces a dwindling number of financial institutions, declines in non-interest income; and competition from challenger banks. Customer retention for financial institutions is more essential than ever, making rewards that sweeten the deal with consumers more popular — and more crucial — than e...

/retail Fintech

Jordan Glazier

Jordan Glazier CEO at Wildfire Systems

​​Banks Must Become Central to Consumers’ Daily Lives to Successfully Compete with Digital Upstarts

Banks are having a collective epiphany: the traditional role they play in their customers’ lives, which has been historically relegated to the “back-office,” must change. To remain competitive in this digital-first era, financial institutions need to shift their role and deploy offerings that position them as more central and essential to consume...

/retail Fintech

Jordan Glazier

Jordan Glazier CEO at Wildfire Systems

Rewards Programs Help Banks Retain Customers and Drive New Revenue

Banks are experiencing a sea change in the competitive landscape from an increasingly fragmented set of nascent fintech competitors and the platoon of “Buy Now, Pay Later” startups and in addition to traditional competition from other banks and the newer payments competitors such as PayPal. This year alone, almost 3,000 new fintechs have been mint...

/retail Disruption in Retail Banking

Jordan Glazier

Jordan Glazier CEO at Wildfire Systems

3 Banking Industry Trends in 2022

As we head into 2022, it’s time to start looking at the trends that we see taking shape in the banking and financial services sectors. This is what we’re hearing and seeing from our partners in the banking industry and beyond as trends that will continue to take shape over the coming year. 1. Loyalty programs will become table stakes. Loyalty prog...

/predictions Fintech

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