/retail
E.piphany, a leading provider of customer relationship management (CRM) solutions for consumer-oriented businesses, today announced that ING DIRECT, an industry leader in banking, has generated more than $5 million in incremental profit over the past year using E.piphany Interaction Advisor. Implementing E.piphany Interaction Advisor in its contact centres and on its Web site has resulted in a payback period of 3 months for ING DIRECT, or 400% ROI in the first year of use.