Latest Marketing News: Finextra Research

Company update/retail

MX unveils marketing conversion tool

MX, the leading data platform helping organizations harmonize the money experience, today announced the launch of Audiences — a new segment builder to help financial institutions improve the relevancy and conversion of their marketing efforts.

22 May 2020

Research/Marketing

A 3 Step Guide to Driving Customer-Centricity with Big Data

19 May 2020 406 downloads

News/regulation

FCA head of RegTech: Prioritise female hires across the industry

Francesca Hopwood Road, head of regtech at the FCA drilled down on how the hiring process structurally worked against the employment of females in regtech during the Regtech Women’s event ‘Cracking Communications: Be effective, be confident, be compliant’.

12 March 2020

News/payments

‘Millennials want credit’ says ex-Visa innovation chief and i2c president Jim McCarthy

The consumer of today is educated, digitally empowered and more than ever before, wants to make informed financial decisions. This requires financial players to provide a quick, efficient and barrier-free customer service that keeps pace with the dynamic transformations of this new era of payments.

04 March 2020

News/sustainable

SustainableFinance.Live will use healthy scepticism to promote ESG

Finextra Research will hold its second SustainableFinance.Live event on 23 March 2020 to peel away the misnomers and ‘greenwashed’ ideas about sustainable finance and explore the ways the industry can take proactive steps to deliver the UN SDGs.

12 February 2020

Company update/Marketing

PeoplesBank selects Nymbus for smart onboarding and marketing

NYMBUS, a provider of the world’s most advanced financial services platform, today announced PeoplesBank has selected NYMBUS SmartMarketing and SmartOnboarding to unify key aspects of their marketing, onboarding and CRM.

17 January 2020

Company update/retail

Ohpen appoints Corinne Aaron as head of marketing from Tesla

Leading core banking SaaS solution provider Ohpen, today announces Corinne Aaron as its new head of marketing.

16 January 2020

Company update/retail

RBFCU adopts predictive marketing tech from Raddon

Randolph-Brooks Federal Credit Union (RBFCU) will enhance its marketing capabilities and strategy with technology from Raddon®, a Fiserv company and provider of innovative research, insightful analysis and strategic guidance to financial institutions.

14 January 2020

News/payments

Mastercard unveils music single featuring its sonic brand

The line between art and commerce blurs ever further, with Mastercard teaming up with Swedish singer Nadine Randle on a song that integrates the payment giant's 'sonic brand'.

08 January 2020

News/retail

Santander unveils device to help blind people 'watch' football

Santander has put its technological weight behind a left field project: a device that enables blind people to experience football matches through their fingertips.

21 November 2019

News/retail

‘Bark-lays’ invites stressed students to in-branch puppy session

Barclays is trialling a distinctly low-tech tool to help stressed out cash-strapped university students: in-branch puppy cuddle sessions.

18 November 2019

Company update/Marketing

Blockchain bank appoints interim CMO

November sees the appointment of David Taylor as Interim CMO at BABB (Bank Account Based Blockchain) - an aspiring blockchain-based regulated bank, situated at Level39 in London’s Canary Wharf.

07 November 2019

Company update/retail

Raddon launches predictive marketing tech

Raddon, a Fiserv company and provider of innovative research, insightful analysis and strategic guidance to financial institutions, has launched a new solution to help financial institutions better understand customers’ and members’ lifestyles and banking behaviors.

31 October 2019

News/Marketing

Globalisation of payments highlights need for new standards of governance

2020 will see a development in the standards governing the flow of money to match the increased globalisation of payment processing, according to Deloitte.

28 October 2019

News/Marketing

Fintechs must ‘sell simplicity’ to carve out competitive advantage

Where selling trust with a brand was once the key point of distinction for effective marketing in the fintech space, streamlining user experience through product simplicity now leads the way in superior branding strategy.

25 October 2019

Company update/payments

Mastercard buys SessionM for merchant loyalty and marketing services

Mastercard (NYSE: MA) today announced it has entered into an agreement to acquire SessionM, a U.S.-based technology company. SessionM’s customer engagement and loyalty platform empowers the world’s most innovative brands—including retailers, airlines, restaurants and CPG companies—to forge stronger and more profitable consumer relationships.

22 October 2019

Company update/payments

BitPay names Bill Zielke chief marketing officer

BitPay, the largest global blockchain payments provider, today announced it has added Bill Zielke as its first Chief Marketing Officer.

15 October 2019

Company update/Marketing

Starling Bank launches first TV advertising campaign

Starling Bank, the leading digital challenger bank, has today launched its first TV advertising campaign as it continues its growth across the UK.

14 October 2019

Company update/retail

Montecito Bank & Trust picks Numerated real-time sales platform

Montecito Bank & Trust, the oldest and largest locally owned community bank on the Central Coast of California, has selected Numerated’s real-time sales platform to accelerate growth in business banking.

08 October 2019

Company update/Marketing

Centier Bank goes live with Nymbus SmartLaunch

NYMBUS, a provider of the world’s most advanced financial services platform, today announced Centier Bank has selected and gone live with NYMBUS SmartLaunch™ to outsource the customized development and full operations of its new fintech mobile app, Billinero.

23 September 2019