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/retail

Lunar inks deal with esports giant Astralis

Challenger bank Lunar and esports team Astralis break the barriers of what to get from your bank. As of today Lunar users can get an Astralis branded debit card, get closer to the players and the team, get insider tips from the stars and access to exclusive content and news. Ahead of the official launch more than 6,000 are on the waitlist.

/retail

Revolut partners Adzooma on marketing cashback incentive for businesses

Revolut, the fastest-growing technology company in the UK, and international online advertising platform, Adzooma, today announced that they will be providing Revolut Business customers with an advertising cashback incentive thanks to their exclusive partnership.

/Marketing

Bain launches NPS Prism product in Hong Kong

Bain & Company today announced that they have officially launched their “NPS Prism” product into the Hong Kong market, aimed at helping companies drive meaningful customer experience changes in their businesses.

/retail

Marketing mindset critical to digital transformation in financial services

Research conducted by Metia Group shows that the most successful digital transformation initiatives can be found in banks and credit unions that apply a marketing mindset to determine and shape their digital futures.

/retail

MX unveils marketing conversion tool

MX, the leading data platform helping organizations harmonize the money experience, today announced the launch of Audiences — a new segment builder to help financial institutions improve the relevancy and conversion of their marketing efforts.

/Marketing

PeoplesBank selects Nymbus for smart onboarding and marketing

NYMBUS, a provider of the world’s most advanced financial services platform, today announced PeoplesBank has selected NYMBUS SmartMarketing and SmartOnboarding to unify key aspects of their marketing, onboarding and CRM.

/retail

Ohpen appoints Corinne Aaron as head of marketing from Tesla

Leading core banking SaaS solution provider Ohpen, today announces Corinne Aaron as its new head of marketing.

/retail

RBFCU adopts predictive marketing tech from Raddon

Randolph-Brooks Federal Credit Union (RBFCU) will enhance its marketing capabilities and strategy with technology from Raddon®, a Fiserv company and provider of innovative research, insightful analysis and strategic guidance to financial institutions.

/Marketing

Blockchain bank appoints interim CMO

November sees the appointment of David Taylor as Interim CMO at BABB (Bank Account Based Blockchain) - an aspiring blockchain-based regulated bank, situated at Level39 in London’s Canary Wharf.

/retail

Raddon launches predictive marketing tech

Raddon, a Fiserv company and provider of innovative research, insightful analysis and strategic guidance to financial institutions, has launched a new solution to help financial institutions better understand customers’ and members’ lifestyles and banking behaviors.

/payments

Mastercard buys SessionM for merchant loyalty and marketing services

Mastercard (NYSE: MA) today announced it has entered into an agreement to acquire SessionM, a U.S.-based technology company. SessionM’s customer engagement and loyalty platform empowers the world’s most innovative brands—including retailers, airlines, restaurants and CPG companies—to forge stronger and more profitable consumer relationships.

/payments

BitPay names Bill Zielke chief marketing officer

BitPay, the largest global blockchain payments provider, today announced it has added Bill Zielke as its first Chief Marketing Officer.

/Marketing

Starling Bank launches first TV advertising campaign

Starling Bank, the leading digital challenger bank, has today launched its first TV advertising campaign as it continues its growth across the UK.

/retail

Montecito Bank & Trust picks Numerated real-time sales platform

Montecito Bank & Trust, the oldest and largest locally owned community bank on the Central Coast of California, has selected Numerated’s real-time sales platform to accelerate growth in business banking.

/Marketing

Centier Bank goes live with Nymbus SmartLaunch

NYMBUS, a provider of the world’s most advanced financial services platform, today announced Centier Bank has selected and gone live with NYMBUS SmartLaunch™ to outsource the customized development and full operations of its new fintech mobile app, Billinero.

/devops

Saxo Bank appoints experience officer

Today Saxo Bank announces that Niels Jørgensen will be joining Saxo Bank in a newly created position as Chief SaxoExperience Officer, Global Head of Marketing and Communications as of 15 August.

/ai

Fico and Equifax team up to sell data to banks

To increase velocity for deploying predictive models, Fico and Equifax are introducing the Data Decisions Cloud.

/payments

PayPal appoints CMO

PayPal Holdings, Inc. (NASDAQ: PYPL) today announced the appointment of marketing veteran Allison Johnson to the position of executive vice president and chief marketing officer (CMO), effective today.

/Marketing

Mastercard drops name from logo

Mastercard today announced that it is dropping its name from its iconic brand mark in select contexts.

/Marketing

BNP Paribas Asset Management appoints Hilda Tingle as head of digital marketing

BNP Paribas Asset Management (‘BNPP AM’) announces the appointment of Hilda Tingle as Global Head of Digital Marketing.

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