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Saxo Bank appoints experience officer

Source: Saxo Bank

Today Saxo Bank announces that Niels Jørgensen will be joining Saxo Bank in a newly created position as Chief SaxoExperience Officer, Global Head of Marketing and Communications as of 15 August.

Niels will be a member of the Executive Team, reporting directly to Kim Fournais, CEO and founder. In his new role, Niels will drive a relentless focus on client experience. Constantly enhancing the SaxoExperience for clients, across all touchpoints is a strategic priority to Saxo Bank. This becomes increasingly important not only in the trading and investment space but on a broader level as digital client experiences are improving at a very high speed across industries significantly increasing clients’ expectations to any kind of digital engagement.

For the past 17 years Niels’ career has been centered around digital and commercial business, initially in IO Interactive (a gaming company) as CFO and CEO. Since 2013 with the LEGO Group initially as Vice President in charge of the digital LEGO business and ecosystem. Currently in a more commercial role as LEGO Vice President and Country Manager for France and Iberia based out of Paris. Niels’ has an educational background as a Master degree in Law from University of Copenhagen.

Kim Fournais comments:
"I am very excited that Niels will be joining us. He has a unique background to help us build a world class SaxoExperience and he shares our purpose and virtues. The future success of Saxo is defined by our ability to deliver the best SaxoExperience with lowest possible cost and complexity in a very scalable manner. As we broaden our relevance to the mass market, continue to onboard a record number of new clients and a number of strategic partnerships such as Banca Generali, it is crucial that we think and act like an e-business.”

Niels Jørgensen commented:
“The financial sector is in the middle of several massive challenges and we see across industries how winners are relentlessly putting the clients first. I am really fascinated by this change and eager to join Saxo Bank on the journey to deliver world class services to clients. Unlike most other banks, Saxo Bank has a super strong technology base, which can help clients navigate their choices when they invest their money - at very competitive prices. The strong technology foundation is validated by the partnerships Saxo Bank has with other banks licensing the technology for their clients. At the same time, Saxo Bank has really strong and capable employees which I have been very impressed by and look forward to joining.”

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