Embedded Finance

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/people

Lemon.markets strengthens leadership team

lemon.markets strengthens leadership team for upcoming growth in 2025.

/retail

Embedded banking startup Kobble launches in Australia

According to McKinsey & Company, large IT projects average 45% over budget and 7% over time while delivering 56% less value than predicted.

/wholesale

Embedded finance firm Parafin closes on $100 million Series C

Parafin, which builds embedded finance infrastructure, has announced the close of its $100 million Series C financing at a $750 million valuation.

/payments

Enfuce, SEB Embedded, and Humla launch co-branded grocery payment card for Hemköp

Enfuce, card issuing and processing innovator, has partnered with SEB Embedded, a leading Banking-as-a-Service (BaaS)provider in Sweden, who in partnership with Humla have launched a game-changing co-branded card to Hemköp, one of Sweden’s largest, premiere supermarket chains.

/crypto

Australian embedded crypto firm Banxa taps Crystal Intelligence for compliance and monitoring

Crystal Intelligence, a leading blockchain intelligence firm, has announced a strategic partnership with Banxa, a trusted payments infrastructure provider enabling embedded crypto solutions.

/payments

Mastercard collaborates with Jeel to drive payment modernisation in Saudi Arabia

Mastercard and Jeel — a subsidiary of Riyad Bank — are joining forces to enable digital and cutting-edge solutions such as AI to drive innovation in Saudi Arabia.

/retail

CU Financial Group and Sure launch digital insurance platform for credit unions

Sure, the insurance technology leader that unlocks the potential of digital insurance, today announced it has partnered with CU Financial Group, LLC (CUFG) to launch SimpleQuote, a new digital insurance solution that will enable credit unions to offer their members seamless access to insurance.

/payments

Australia's Tyro launches embedded payments software

Leading payments provider Tyro has launched the first Australian-developed embedded payments solution, enabling businesses to accept tap-to-pay payments via any device and point-of-sale (POS) system.

/people

Swan appoints Camille Tyan deputy CEO

Swan, a European fintech specializing in embedded banking, is pleased to announce the appointment of Camille Tyan as Deputy CEO. After founding three successful fintechs (Payplug, Numeral, Marble), Camille Tyan’s mission is now to drive Swan’s growth and accelerate its international expansion.

/payments

MeaWallet connects with Integrated Finance

MeaWallet, a leader in tokenization and digital payment solutions, has announced a strategic partnership with Integrated Finance, an innovative fintech IpaaS (Integration Platform as a Service) platform.

/crypto

Wirex forges global alliance with Banking Circle

Wirex, a leading Web3 money app, is thrilled to announce a groundbreaking global alliance with Banking Circle, a leading provider of next-generation banking services.

/wholesale

PNC adds GTreasury to embedded banking platform

GTreasury, the pioneer and global leader in Digital Treasury Solutions for the Office of the CFO, and PNC Bank, one of the largest banks in the United States, today announced an integration with PNC’s embedded banking solution, PINACLE® Connect, and GTreasury’s treasury and risk management platform.

/startups

Embedded loyalty rewards fintech Kalder raises $10.5 million

Kalder announced $10.5M in funding, which includes its most recent $7M seed round led by Javelin Venture Partners with participation from 8VC, Human Capital, Gingerbread Capital, Emergence Capital, and Formus Capital as well as prominent angel investors.

/payments

Egypt's eNovate teams with B2B SaaS platform FOO

FOO, the award-winning B2B Software as a Service (SaaS) solutions provider, has partnered with eNovate (formerly known as eCards), Egypt’s premier provider of cutting-edge digital payment solutions, to build upon eNovate’s existing portfolio of products and services.

/retail

Fimple expands to five new markets

Founded in 2022, Fimple quickly became a trusted solution partner for banks and financial institutions in need of innovative infrastructure in Turkey.

/wholesale

Dojo joins forces with YouLend to bring embedded financing options to Spanish businesses

Dojo, a leading provider of payment technology, has joined forces with global embedded financing platform YouLend to introduce flexible, business-friendly financing to its Spanish customers.

/payments

B2C2 adds OpenPayd embedded finance to settlement network

B2C2, a global leader in institutional liquidity for digital assets, announced today that it is adding OpenPayd’s embedded finance capabilities to its own global instant settlement network.

/payments

Adyen and BCG estimate $185 billion embedded finance opportunity for SaaS platform

Adyen, the financial technology platform of choice for leading businesses, has today launched a new report with Boston Consulting Group (BCG) which reveals a game-changing $185 billion market opportunity for SaaS platforms, a substantial 25% increase since 2022.

/wholesale

YouLend secures $1 billion three-year financing facility with Castlelake

YouLend, a global embedded financing platform today announces that it has secured a new financing facility with funds managed by Castlelake, a global alternative investment firm that specializes in asset-based private credit.

/retail

Europe losing the SaaS embedded finance race as US strides ahead

Europe’s banks and financial services players are seriously lagging behind those in the U.S. in the embedded finance race, according to research by payment consultancies PSE Consulting and TSG (The Strawhecker Group).

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