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Jeremy Griffiths

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Jeremy Griffiths

Customer Loyalty in UK Banking: The disengaged customer

Efforts to reform the banking sector and stimulate competition within the market, such as the 7-Day switch guarantee introduced by the Government in 2013, have made it less complex and time consuming for individuals to switch bank accounts in the UK. As a result, the Current Account Switching Service (CASS) reported that switching rates increased ...

11 April 2016 /retail

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