Community

Interesting point Ketharaman, for me it’s about observing changes in customers behaviours. A customer that previously interacted with you very frequently and then goes quiet could be at risk, just as a customer who previously never interacted with you and then suddenly begins frequent contact could be in a new shopping mode and may need to be re-won.

“Interesting point Ketharaman, for me it’s about observing changes in customers behaviours. A customer that previously interacted with you very frequently and then goes quiet could be at risk, just as a customer who previously never interacted with you and then suddenly begins frequent contact could be in a new shopping mode and may need to be re-won.”