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Bart Van Steenhoven

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Backbase
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Bart Van Steenhoven

Securing the Future of Bank Deposits: How Banks Can Compete for a Digital-First Customer

Deposit accounts are a critical source of secure, stable, cost-effective funding for banks and credit unions. But while financial institutions often focus on getting new individuals to sign up through marketing campaigns and offers, many new accounts are abandoned after 90 days because the value of the account is not delivered to the customer. Wh...

02 January 2025

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