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Daniel Lowther

Head of Fintech
CCGroup, a Hoffman Agency
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Followed by John Sims, Martha Boyle and 5 others you follow
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Daniel Lowther

How do I work with B2B fintech influencers?

Influencers - or should I say “finfluencers” - have become a serious force in fintech. Success stories like Klarna and Snoop show that authentic influencer partnerships can build real consumer trust. While B2C has led the charge to date, momentum is building fast in B2B. 75% of B2B finance brands are already using influencer marketing and 93% of ...

20 October 2025 /people /markets Marketing in Financial Services

Daniel Lowther

What is hot or not with fintech media?

What’s really driving the conversation in fintech — and what’s just noise? It’s never been harder to tell. Technologies, regulations, and players rise and fall in the headlines at breakneck speed. With so much out there, understanding what really matters — the underlying themes that sustain attention and shape sentiment — is key to connecting with...

09 October 2025 /markets /predictions

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Head of FinTech at HSBC Innovation Banking

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