Finextra Research
Sign in
Sign up
  • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
Sign in
Sign up
  • News
    • Back
    • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • Back
    • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Back
    • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
  • payments
  • markets
  • retail
  • wholesale
  • wealth
  • regulation
  • crime
  • crypto
  • sustainable
  • startups
  • devops
  • identity
  • security
  • cloud
  • ai

Community

  • Your feed
  • Latest expert opinions
  • Groups

Join the Community

23,489
Expert opinions
41,324
Total members
348
New members (last 30 days)
183
New opinions (last 30 days)
29,138
Total comments
Join Sign in
Follow Unfollow

Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
Followers
17
Following
1
Opinions
155
Long reads
0
Followed by John Sims, Martha Boyle and 5 others you follow
View Ketharaman Swaminathan's full profile

Ketharaman's comments

clear
Does a banking license provide an exclusive on banking?

Regulators have already started jumping into the fray to regulate nonbank financial services providers. PayPal became regulated in India around two years ago. It has recently come under the provisions of Durbin Amendment in the USA. Mobile prepaid wallets like Airtel Money are already subject to painful KYC rules in India. According to this Fed article, GPR prepaid cards have recently come under the radar of the new consumer protection agency CFPB in the US.

While prepaid programs have an underlying FDIC-insured bank, cardholders' prepaid accounts are not mapped into bank accounts. As a result, cardholders' credit balances are not always protected by the underlying bank's FDIC insurance.  

As people begin to understand the hidden costs and terms involved in nonbank prepaid cards - aided by initiatives like "Ask CFPB: Prepaid Cards", no doubt - they might realize that the average bank account is cheaper and safer than the average prepaid card. When that happens, the market share of prepaid cards, which even now is only a "relatively small piece of the overall pie of preferred retail payment types", is likely to drop even further. Add to that the friction that will inevitably follow regulation, prepaid cards and mobile wallets are in for a rough ride.

06 Jun 2012 13:08 Read comment

Gain Social Media And Lose The Call Center Hold Music

Don't know how long the party will last but, for now, some banks are conscious about their social media image and address social media QRCs (Queries, Requests & Complaints) at lightning speed. One of my banks keeps spamming my Facebook News Feed with fairly irrelevant offers but, when it moved branch where I hold my account, it didn't bother to inform me about the relocation. I complained about this ironic behavior in a comment in response to one of its FB offers. Lo and behold, there was a flurry of activity from the bank's side. I can confirm that 48 hours, 3 telecons and 2 emails later, the bank has resolved my complaint to my satisfaction.

05 Jun 2012 12:21 Read comment

Height Of eBanking Irony

@BrettK: Good one, thanks! I bank with a couple of other banks. They use fully fledged implementations of 2FA - unlike the "my bank" of my blog post - and escape from the aforementioned ironies. However, they demonstrate a different, Newtonian type of irony: "Friction Skids Banking Rails".

05 Jun 2012 07:43 Read comment

Risk-based Collections Part IV: Collections Prioritization

@CJWimley: Thank you for elaborating. It'd be great if you could refer me to some whitepaper(s) on PBAD quant models.

05 Jun 2012 07:09 Read comment

Risk-based Collections Part IV: Collections Prioritization

Since the risk-based collections methodology pivots around PBAD, it's obvious that creditors have to get their PBADs right. Is there any methodology to quantify PBAD that is relatively free of subjective judgment?

04 Jun 2012 14:08 Read comment

Taking the Pain Out of Collection Claim Processing Part I

We've also seen learning management systems proving very effective in getting debt collectors up to speed with collection-related tips-and-tricks, do's-and-dont's, and so on. This is especially true in large and geographically-dispered markets and during year-end collection drives. 

04 Jun 2012 13:55 Read comment

Visa runs into criticism over Olympic ATM plans

If Visa is taking such obviously-controversial steps, it'd appear that it has adequate coverage in its sponsorship contract to do so. In that case, a fair share of the blame for such inconveniences must go the organizers as well. Would be interesting to know the outcome of the last two furores related to ticket booking and card expiration date. 

04 Jun 2012 13:41 Read comment

What's the Future of Mobile Banking?

Thanks for clarifying. I think there are two issues here: Mobile Wallet and Usability. Since you were able to manage your hotel booking via smartphone / tablet, am curious to know which mobile wallet is supported by your hotel booking website / app. Coming to usability, as I'd pointed out in my personal blog post "Will Mobile Blogs Impoverish Bloggers?", there are as many examples of good UX via mobile web as there are of bad UX via downloadable mobile apps. The lack of mobile booking solution for train ticket might harken back to deficiences even in the PC-Web solution and I doubt if mobile web or downloadable mobile app will have any bearing on UX. 

04 Jun 2012 12:10 Read comment

Asian banks must consider open IT standards

Okay, thanks. BIAN is still WIP and doesn't have mainstream adoption by European banks yet. So, a more pragmatic strategy for banks in Asia would be to skip BIAN altogether and leapfrog themselves to the next flavor of the season that is bound to follow BIAN in another few years. Asian banks have achieved competitive advantage with similar strategies in the past - as with skipping point solutions and leapfrogging into CBS and forsaking full-fledged multichannel support to take an early lead in omnichannel banking - and I see no reason why they should deviate from their course with BIAN now. 

03 Jun 2012 17:07 Read comment

Mobile NFC fails TfL's need-for-speed transit tests

By the same token, Japan has been running its trains and buses flawlessly for several decades, without closing down half its services for maintenance every weekend. Just as TfL can't get Japan's train and bus systems, it has to make do with the implementation of NFC that's available in the UK. To be fair to TfL, having done a fantastic job with Oyster contactless cards - I do love the way they work reliably even when they're not taken out from my wallet - I can very well understand its reluctance to jump into NFC. Apart from slow read speeds - at least in the UK implemenation - NFC means I've to take out my smartphone, select the appropriate app, fire it up and wait till it's ready. These are time-consuming and friction-filled steps that I can be spared. NFC is not just a solution chasing for a problem but something that introduces problems of its own that are absent with the status quo.

02 Jun 2012 19:06 Read comment

  • 1
  • 412
  • 413
  • 415
  • 416
  • 470

Ketharaman writes about

  • artificial intelligence
  • security
  • payments
  • regulation & compliance
  • people
  • retail banking
  • wholesale banking
  • cloud
  • devops
  • start ups
  • cryptocurrency
  • markets
  • financial crime
  • covid-19
  • predictions

Ketharaman's opinion archive

  • 2025 (2)
  • 2024 (9)
  • 2023 (10)
  • 2022 (7)
  • 2021 (4)
  • 2020 (5)
  • 2019 (10)
  • 2018 (16)
  • 2017 (13)
  • 2016 (9)
  • 2015 (12)
  • 2014 (17)
  • 2013 (17)
  • 2012 (12)
  • 2011 (9)
  • 2010 (1)
ShowHide similar members

Similar members

Nick Cousins

Nick Cousins
Founder and CEO at Exizent

Follow Unfollow
Shantanu Sharma

Shantanu Sharma
Founder and CEO at Sharma Labs, Inc.

Follow Unfollow
Walid Hosni

Walid Hosni
Founder and CEO at GXEGY

Follow Unfollow
Ian Duffy

Ian Duffy
Founder and CEO at Accelerated Payments

Follow Unfollow

Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.

Please read our Privacy Policy.

Accept
Finextra

Finextra

  • About

Community

  • Rules
  • Contact the community team

News

  • Guidance
  • Contact the news desk

Sales

  • Media pack
  • Contact the sales team

Get involved

  • Finextra Live@
  • Webinars
  • Finextra TV
  • Research
  • Finextra.jobs

Events

  • Sustainable Finance Live
  • NextGen Nordics
  • EBAday
  • NextGen:AI
Join the community Register for news alerts
Apple App Store Google App Store

© Finextra Research 2025

Terms of usePrivacy PolicyCookie Centre