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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
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Ketharaman's comments

clear
Co-op partners Mastercard to trial in-aisle mobile payments

I can understand how "Customers will be able to scan products" - that's quite established for ages. More interesting thing to know is how retailers will ensure that customers do indeed scan products they put into their shopping basket i.e. don't steal. This has been the bugbear of self-checkout solutions and has prevented them from going mainstream for a long time. 

07 Mar 2018 16:45 Read comment

Five ways fintech is disrupting the financial services industry

Technology for financial services has been around for over 50 years. Not sure why fintech - used in that context - is a buzzword now. Virtually every finserv tech mentioned in this post has been around for 10-20 years if not longer than that. I myself onboarded Internet Banking and Stock Trading and applied for credit card online and paid insurance premium online in ~2000, experienced Chatbots / Virtual Agents, Mobile Banking and Omnichannel Banking in ~2010.  

If not for Blockchain, I'd have concluded that this post was written 10 years ago and forgotten to be published until now:).

05 Mar 2018 17:47 Read comment

Mobile wallets in India: What the world can learn

Nice post but some of its conclusions might be a bit different had it taken into account a few recent updates. From 1 March 2018, all mobile wallets in India require full KYC, which includes Aadhaar Number linkage. My bank wallet PayZapp seems to be automatically KYC-compliant - I did nothing but got an SMS to confirm that KYC is done. However my fintech PayTM wallet is not. Contrary to what finsurgents say, it's the banks that permit branchless Aadhaar linkage - PayTM insists on visits to physical stores, which often have defective fingerprint readers. According to doomsday predictions, fintech mobile wallets in India are staring at a 80% drop in volumes as a result of this new mandate. It also doesn't help that PayTM has started suffering erosion of trust, as I highlighted in my latest post PayTM Shows How Fintechs Can Lose Trust.

05 Mar 2018 13:48 Read comment

Credit Suisse proved that your money’s better off in equities than housing

Totally agree with @MelvinHaskins. Financial advisors keep saying "you can't time the markets". But history has shown that timing probably matters more than anything else in determining rate of returns of various financial investment products.

In my blog post Stocks Always Underperform Fixed Deposits (hyperlink removed to comply with Finextra Community Rules but this post should appear on top of Google Search results when searched by its title), I referenced an article that studied trends from March 1992 to March 2012 and concluded that fixed deposits outperformed stocks. As I pointed out that in my post, if the study had started just one year later, the article would've reached exactly the opposite conclusion.

05 Mar 2018 10:08 Read comment

How Open Banking will blow core systems out of the water

@RodneyFarmer:

Is there a typo in your last line? Did you actually mean 10 months? Having worked for a CBS company, I've been hearing predictions of the death of CBS for 10-15 years, still CBS is around. For something like CBS to go away needs a disruptive shock to come along. If such a shock happens, in today's fast moving world, CBS will get uprooted in a few months. If such a shock does not happen, CBS will only get more entrenched than it is today and won't go away even after 20 years. Millennials, Microservices, and many other drivers mentioned by you are all flavors of the current season. They themselves will get replaced by some other flavors of the season in the next 3-5 years. No way they'll impact CBS after 10-20 years.

05 Mar 2018 08:42 Read comment

JPMorgan-backed FinLab competition calls for applications from women and people of colour

Oh Affirmative Action is still very much alive in USA. It may be optional but it's not illegal.

02 Mar 2018 05:28 Read comment

JPMorgan-backed FinLab competition calls for applications from women and people of colour

@MelvinHaskins: Isn't that the goal of Affirmative Action? And isn't Affirmative Action legal??

01 Mar 2018 17:51 Read comment

Cooking the Bookings? How Airbnb Became Entangled in a Transaction Laundering Scandal

Good post. I like the expression "Transaction Laundering". The other day, I read an article on KrebsOnSecurity that suspects Money Laundering Via Author Impersonation on Amazon?

On a side note, AirBnB was founded by exploiting "regulatory gaps", as I'd highlighted in Fintechs Need Marketers And Lobbyists, Not Lawyers. It's not surprising that somebody else would use it to outright break the law!

28 Feb 2018 18:46 Read comment

Fintech revolution fizzles as startups seek engagement with banks

On second thoughts, I needn't worry too much - Fincumbents will kill fintechs' aspirations of collaboration.

(For the uninitiated, “Fincumbents” refers to B2B technology companies that have been supplying IT products and services to financial institutions for ages; “Fintechs” are direct-to-consumer financial technology startups that began life with the mission to kill traditional banks.)

28 Feb 2018 13:26 Read comment

Fintech revolution fizzles as startups seek engagement with banks

I hope banks go easy with this fintech partnership bit. Just because that's perhaps the only way for fintechs to survive doesn't mean banks should get into it blindly. From recent personal experience with a leading fintech, incumbents are perfectly right in perceiving that fintech partnerships will have "negative impacts on customer trust".

27 Feb 2018 17:42 Read comment

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Ketharaman writes about

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Ketharaman's opinion archive

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