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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
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Pune
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
Home Depot says 56 million payment cards compromised in breach

@BjornS: TY for your reply. What are some specific examples of "self protecting" apps in BFSI?

22 Sep 2014 11:50 Read comment

Faster Payments takes off for small business

@ChrisD: I know employees who got their paycheck for June 2008 - i.e. 1 month after FPS go live - via FPS. While I agree that FPS v BACS makes no difference to the employee, FPS does let the employer hold on to the money for 1-2 more days. Not sure if this is what drove the early adoption of FPS for payroll payments in this instance.

22 Sep 2014 08:47 Read comment

Home Depot says 56 million payment cards compromised in breach

@BjornS: TY for your reply. When I first heard about "self-protecting and self-healing" applications in the aerospace industry, I was amazed. However, I didn't think too highly of the technology when I learned, several years ago, that a mere loose tile had brought down a multibillion dollar space shuttle program. Thanks to Moore’s Law, technology grows by leaps and bounds and things could be very different today. I’m curious to know if there are live examples of such applications in BFSI or any other industry by now. 

21 Sep 2014 18:24 Read comment

Home Depot says 56 million payment cards compromised in breach

According to leading US retail analyst RSR Research, Target and Home Depot were both PCI-DSS compliant. 

http://www.rsrresearch.com/2014/09/16/the-endless-data-security-saga-continues/

Considering that both Target and Home Depot breaches happened at the POS, question is, does PCI-DSS cover endpoint security?

20 Sep 2014 13:54 Read comment

Chase mobilises food trucks to feed the Apple fanboi lines

This is one food van that surely won't accept SQUARE!

19 Sep 2014 17:25 Read comment

What I did not do

Arresting post. Algo trading is known to be complex. It was hard to understand everything written about it even by a bestseller author like Michael Lewis in his latest book bestseller Flash Boys. Within algo trading, the "do nothing" decision is arguably even more complex. Kudos for using a novel style to explain it so that everyone can understand it. 

Regulators probably have the same view of an algorithm that didn’t place the order as Sherlock Holmes had of the "Dog that Didn’t Bark In The Night”!

On another note, it’s shares of producers of "magneto-optical drives" that would interest you. As I learned from a benchmark study conducted a few years ago, the size of files generated during these exercises is too large for hard disks (or even to be transferrred electronically). We had to back up the data on to a set of MO drives and hand carry them from the lab in the south of France to our dev center in the western India via a combination of ferry, train and plane. Because of the risk of transit loss / damage during the long winding journey, we bought another set of drives, copied the logs onto them, and kept them as backup in our London office! Moral of story: The MO market size is actually double of what it appears to be at first glance!

19 Sep 2014 12:29 Read comment

Earthport eyes Asian opportunity on £26.6 million placing

Given that all the currency notes shown in the picture are Indian Rupees, should we treat the "Asian" in the headine as "Indian"?:)

18 Sep 2014 16:24 Read comment

Banks shouldn't fear peer to peer marketplace lending

P2P portals likely offer a superior CX compared to most banks for the loan application process, with some of them promising realtime disbursement of the sanctioned loan via FPS. Chances of approval of a loan are also perhaps higher on P2P portals than banks. These being the case, any idea why potential borrowers wouldn't apply for a loan on P2P portals in the first instance? And, if they would, how useful is the proposed legislation that would "require banks rejecting loan applications from small and medium enterprises, to refer them to other loan providers"?

18 Sep 2014 11:06 Read comment

Africa, ApplePay and the iPhone 6: Resistance is futile

@MartinC:

I agree. That's why plastic - not mobile, not Apple - is the last real innovation in retail payments. At least it helped many retailers to decline checks from Day One (e.g. India) or stop accepting them beyond a certain date (e.g. UK).

The point is, retailers will find it hard to justify investments to support every "innovation" that comes along unless the new payment method can help them cut costs, grow revenues or improve CX (and thereby cut costs and grow revenues). For more reasons than one, no mobile payment solution - including QR-based ones - has been able to demonstrate adequate value on these counts. Only time will tell whether Apple Pay will be an exception.

The question of alternative is moot but plastic is fine by me. According to this FORTUNE article (http://fortune.com/2014/07/24/mastercard-tech-company/), cash if fine for 85% of the world's transactions. Interestingly, the same article explains why even MasterCard executives - who have a lot to benefit from cashless - chided their own boss for talking trash about cash.

17 Sep 2014 13:25 Read comment

Africa, ApplePay and the iPhone 6: Resistance is futile

Note to Consumer: Carry a plastic card. Actually, also carry cash. Well, don't forget your leather wallet either. Note to Merchant: Buy NFC contactless terminal. Actually, don't throw away your contact terminal. Well, you must also retain your cash drawer.

I struggle to see where is the innovation in all this.

But let me assume that it’s there somewhere because it has an Apple label on it. While worst case scenario shouldn't stifle innovation, a smartphone running out of battery is a fairly common scenario. Especially if battery guzzlers like data and GPS need to be kept on for Apple Pay to work.

Apple Pay will hopefully drive many plastic-using iPhone customers to upgrade to iPhone 6 and try out mobile payments. Only time will tell whether it will have any effect on the other 70-80% of smartphone users who don’t use iPhone.

16 Sep 2014 16:21 Read comment

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Ketharaman writes about

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