Finextra Research
Sign in
Sign up
  • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
Sign in
Sign up
  • News
    • Back
    • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • Back
    • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Back
    • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
  • payments
  • markets
  • retail
  • wholesale
  • wealth
  • regulation
  • crime
  • crypto
  • sustainable
  • startups
  • devops
  • identity
  • security
  • cloud
  • ai

Community

  • Your feed
  • Latest expert opinions
  • Groups

Join the Community

23,447
Expert opinions
42,338
Total members
313
New members (last 30 days)
178
New opinions (last 30 days)
29,126
Total comments
Join Sign in
Follow Unfollow

Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
Followers
17
Following
1
Opinions
155
Long reads
0
Followed by John Sims, Martha Boyle and 5 others you follow
View Ketharaman Swaminathan's full profile

Ketharaman's comments

clear
Powa Technologies goes into administration - FT

Yet another wannabe disruptor gets disrupted. RIP.

19 Feb 2016 18:32 Read comment

Impending fintech apocalypse or just old-fashioned hype?

Can you name any fintech product / service that will "start eating the banks lunch with their own mobile POS devices"? *ALL* mPOS vendors I know continue to need a bank as acquirer and pay full MSC / MDF to acquirer banks. Whatever they charge for their service, they recover by way of higher fees from merchants. More in my blog post Hiding Your Secret Sauce.

Can you explain how Apple Pay and Google Pay will "cause banks to lose out on the acquiring chain"? They might place themselves between the consumer and the acquirer bank but they don't disintermediate the acquirer bank. Even when a customer pays by plastic card, the merchant sits between consumer and acquirer bank. As a matter of fact, as I'd highlighted in my post Apple Puts Banks Squarely At The Center Of Mobile Payments, Apple Pay actually puts banks right in the middle of the payment chain instead of disintermediating them.

19 Feb 2016 18:06 Read comment

MasterCard goes into battle against false declines

"Research by Javelin shows that the value of false declines per year has hit $118 billion, more than 13 times the total amount lost annually to actual card fraud ($9 billion)."

“While the industry has relentlessly worked to reduce fraud, some of these efforts have resulted in an increase in transactions being needlessly declined,”.

I suspected something like this when I wrote Mitigating Fraud Does Not Pay The Bills

But I didn't dream that the revenue loss would be 13X of fraud loss.

19 Feb 2016 17:45 Read comment

P2P and crowdfunding likely to be worth 5bn in 2016

Keen to know the key difference between a traditional bank lending directly versus via an online P2P platform. As far as I know, online P2P platforms do not take loans materializing on their platforms on their books.

19 Feb 2016 11:59 Read comment

Icici preps APIs for virtual mobile app development challenge

Great initiative! Kudos to ICICI Bank.

On another note, while INR has fallen sharply against USD lately, INR 20 lakhs is still worth a lot more than US$ 20K - it's close to US$ 30K, per current exchange rate (1 USD = 68.81 INR).

19 Feb 2016 10:42 Read comment

Powa struggles to pay staff and suppliers

The cited BI article has a line saying Powa didn't take off because of lukewarm consumer adoption. BUY button on Google search results or Pinterest boards, Powa Tag on print ads - neither of them has set the world on fire. Wonder what was the real problem in the case of Powa - not enough ads carrying Powa tags or not enough people scanning QR codes on the ads or poor unit economics or something else.

19 Feb 2016 10:30 Read comment

Bank cost-cutting driving uptake of financial industry utilities

Kudos. Shared Service Utilities in areas like KYC will also help customers who currently have to submit copies of the same document to different banks while shopping for financial products and, sometimes, to buy different financial products even from the same bank.

19 Feb 2016 09:59 Read comment

UK alternative finance market slips into mainstream as institutional investors pile in

Can anyone enlighten me about the difference between a traditional bank lending to someone directly versus lending to the same person via Online P2P platforms?

18 Feb 2016 18:47 Read comment

Monopoly ditches cash

PIN is rejected even here:)

18 Feb 2016 18:41 Read comment

UK hits 10 year Chip and PIN anniversary

On another note and returning to the main topic, wonder if EMV (Chip + Signature) will even see its first anniversary in USA:

"Side note: my European colleagues always point out EMV (chip) cards work “great” in Europe. I don’t care. At all. They suck stateside. A lot." https://t.co/zdVr3UYLUF

16 Feb 2016 18:58 Read comment

  • 1
  • 253
  • 254
  • 256
  • 257
  • 470

Ketharaman writes about

  • artificial intelligence
  • security
  • payments
  • regulation & compliance
  • people
  • retail banking
  • wholesale banking
  • cloud
  • devops
  • start ups
  • cryptocurrency
  • markets
  • financial crime
  • covid-19
  • predictions

Ketharaman's opinion archive

  • 2025 (2)
  • 2024 (9)
  • 2023 (10)
  • 2022 (7)
  • 2021 (4)
  • 2020 (5)
  • 2019 (10)
  • 2018 (16)
  • 2017 (13)
  • 2016 (9)
  • 2015 (12)
  • 2014 (17)
  • 2013 (17)
  • 2012 (12)
  • 2011 (9)
  • 2010 (1)
ShowHide similar members

Similar members

Alex Kreger

Alex Kreger
Founder and CEO at UXDA Financial UX Design

Follow Unfollow
Gilbert Verdian

Gilbert Verdian
Founder and CEO at Quant

Follow Unfollow
Devin Redmond

Devin Redmond
Founder and CEO at Theta Lake

Follow Unfollow
Oliver Carson

Oliver Carson
Founder and CEO at Universal Partners

Follow Unfollow
Heather Xiao

Heather Xiao
Founder and CEO at Horizon Zero Ltd

Follow Unfollow

Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.

Please read our Privacy Policy.

Accept
Finextra

Finextra

  • About

Community

  • Rules
  • Contact the community team

News

  • Guidance
  • Contact the news desk

Sales

  • Media pack
  • Contact the sales team

Get involved

  • Finextra Live@
  • Webinars
  • Finextra TV
  • Research
  • Finextra.jobs

Events

  • Sustainable Finance Live
  • NextGen Nordics
  • EBAday
  • NextGen:AI
Join the community Register for news alerts
Apple App Store Google App Store

© Finextra Research 2025

Terms of usePrivacy PolicyCookie Centre