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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
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17
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155
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0
Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
Why is My Bank Leaving Money On the Table?

I can't agree with you more.

How Banks Can Increase In-Branch Sales 

Last week, I had a terrible experience with one of my banks to carry out what I thought was the simple activity of changing an account from minor to major status. It suddenly struck me that even staying with a bank is sometimes more painful than undergoing the proverbial root canal surgery.

10 Mar 2016 16:38 Read comment

US Bank and Bank of America switch on real-time mobile P2P

As far as I know, the US ACH *may* implement same-day settlement later this year. While The Clearing House (TCH) is planning to implement realtime payments later this year, Venmo runs on ACH and will only be able to cut down processing time from 3 days to same day, but not realtime. On a side note, Chase's QuickPay processed $2B in January 2016, double of what Venmo did (Source: http://qz.com/625259/banks-are-teaming-up-to-launch-a-venmo-killer/)

09 Mar 2016 17:40 Read comment

How the selfie is revolutionising mobile payments!

I totally agree that 3DS / 2FA is a huge conversion killer. Compared to fingerprints, selfie is a more practical alternative to passwords since every smartphone has a camera whereas few but a small subset of them has fingerprint readers. In the past, I've been gung-ho about mobile ordering of anything. However, with passage of time, I've found frequent app updates to be a major source of friction with ordering via mobile apps. This calls for reliable bandwidth at the point of ordering, adequate space in the smartphone to accommodate the update, etc. (For the moment, I'm assuming that everyone can easily afford a big enough data plan). Just yesterday, I spent 45 minutes to order a cab because of this problem with two different cab aggregator apps. If MasterCard addresses this problem upfront, I see a bright outlook for its Selfie Pay service.

09 Mar 2016 13:26 Read comment

Standard Chartered goes global with 'bank on an iPad'

End of the day, it's all about execution. I hope StanChart does a better job of this new "Tablet Banking" initiative than it did on its online credit card application portal: Omnichannel Fiasco 1: Standard Chartered Credit Card

09 Mar 2016 13:07 Read comment

UK sets out open banking API framework

@DenisWicking + 1.

Especially the part about the challenge in controlling access to only when the user wants it. Added to that is the challenge in controlling access to for what the user wants it. From my experience with many web / mobile services / apps that seek access to one another or social network credentials, this can turn into a major nuisance very soon.

  1. I want to give access for one purpose for one time but, because of the obfuscatory language on the ensuing permissions screen, I inadvertently end up giving access to more purposes and forever.
  2. Over time, it's impossible to keep a track of whom I've given what access to.
  3. Assuming I figure out a way of doing that, it's not easy to locate the feature for disabling access.

This is not a big deal when all these services are doing is relatively harmless stuff like detecting a new post on my blog and posting a link to it on my Twitter account. But, when it comes to banking info, the consequences of such behavior by these services / apps can be dire.

07 Mar 2016 15:58 Read comment

MasterCard mulls £1 billion takeover of VocaLink - SkyNews

I know. That's why the ex MasterCard...

05 Mar 2016 19:18 Read comment

CFPB fines Dwolla for misrepresenting data security practices

LOL. Bus ticket will get wetter if Dwolla wrangles a deal to bypass ACH / FED rails and pay the fine via Dwolla rails! On a side note, these fintechs can't even disrupt banks by attracting $B fines!!

04 Mar 2016 19:28 Read comment

MasterCard mulls £1 billion takeover of VocaLink - SkyNews

No one sees a connection with ex MasterCard UK CEO being ex ex VL CEO?:)

04 Mar 2016 19:18 Read comment

Cashless society like a mirage in the desert

When the credit card "no surcharge" rule was repealed, some merchants started charging as much as 7.5% surcharge even though their MSC / MDF cost was only 2-2.5%. Therefore, while I'm aware that interchange is being lowered in Europe, I'm not so sure if that will mean much in actual practice. In any case, credit card still won't make funds available to spend in real time, the way cash does.

03 Mar 2016 17:48 Read comment

10 Secrets to managing remote teams

Good post. Having spent nearly two decades in various IT companies leading - and being led by - people distributed all over the world, I can easily relate to many of your tips. Keen to know if you've any experience of using new-age enterprise collaboration platforms like Slack, Yammer and Jive on managing remotely distributed teams.

03 Mar 2016 11:36 Read comment

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Ketharaman writes about

  • artificial intelligence
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Ketharaman's opinion archive

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