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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
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Ketharaman's comments

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Cardless cash transactions: the future of ATMs?

From my personal experience of living in London, I couldn't agree more. But I'm still curious about one thing: By the time you decided to go to the supermarket, you knew you didn't have your purse. How had you planned to pay for your goods?

14 Apr 2017 19:56 Read comment

Cardless cash transactions: the future of ATMs?

I agree that banks must have a robust marketing strategy in place to spread awareness of the feature set of all their offerings. But I hope they skip the "left wallet at home" messaging. I find it terribly old, trite and contrived and Reason # 2 for why mobile wallets have failed to go mainstream a decade after they entered the market. (Reason #1: Plastic is not broken). There are so many things in a typical wallet apart from cash and payment cards, as I'd highlighted in Mobile Wallets: Fix What's Broken - And It Ain't Payments. Keen on knowing how you got past half the day through to lunch without realizing that you'd left your purse at home?

On a side note, IMO, cashless card is the future of payments. Cardless cash may win awards for apps but it's a solution looking for a problem for all but a tiny customer segment.

13 Apr 2017 16:58 Read comment

It’s not just borrowers who benefit from improved application processes

Good grief. What else will lenders need to do next? (1) Explain all terms and conditions in plain English? (2) Conduct a quiz in the middle of the application process to prove that only customers who passed with flying colors were approved for the loan? I can bet that it will be faster to fill a paper form in a branch if customers are subjected to do all this online.

13 Apr 2017 16:36 Read comment

'Roads? Where we’re going we won’t need Roads' - Open APIs and Financial Services

Keen on knowing what are the top three differences you expect to see in the payment ecosystem of the future compared to today's: (1) Will existing issuers, acquirers and scheme / networks die? (2) Will nonbanks become issuers and acquirers? (3) Will more nonbanks enter the ecosystem in the capacity of agents / resellers of the existing bank actors? (4)...

13 Apr 2017 16:28 Read comment

DLT still not mature enough says ECB

Bet Blockbuster would've found Netflix immature if it had the power to decide whether Netflix should enter the market or not! But Blockbuster didn't and Netflix did. 

But ECB does and DLT doesn't.

And it's not as though the rent seeker's oligopoly hasn't been challenged. Nonbanks have tried to disrupt incumbents in payments infra e.g. MNO (ISIS), Retail (MCX), Dwolla (Fintech). But, for whatever reason, they haven't taken off. So, we're where we are.

Forerunners of 2FA for online payments like India's banking regulator have slowly realized the pitfalls of the security technology and have permitted the launch of frictionless alternatives like UPI and mobile wallets to drive greater offtake of digital payments in India. USA has outright rejected 2FA as a conversion killer. You'd think ECB wouldn't touch 2FA with a 40-feet bargepole. But, no, going by its recent mandate for EUROzone, ECB has just found 2FA to be mature!

13 Apr 2017 16:07 Read comment

Dovetail appoints Mark Wilson head, Emea sales

Congrats and best wishes to Mark. 

11 Apr 2017 19:00 Read comment

The payments industry is in the throes of a perfect storm

Let alone consolidation of low care and high care payments, are there any Top 100 Banks that have migrated even Card and ACH/FPS/NEFT low care payments to a single payment platform?

11 Apr 2017 13:11 Read comment

Is Lego building the new way of creating applications in the Financial Services sector?

Reminds me of 20 years ago when I used to be working for an ERP company. We positioned our software as lego blocks versus competition's jigsaw architecture! 

It has become fashionable for banks to say that they're tech companies in the business of banking. They might reject assembly-based software development just because it'd make them "... focus again on what they are good at, i.e. providing financial services rather than solving technical issues.":)

Having worked in the software industry for over two decades, I totally agree with you that the biggest hurdle to reuse of software components is the programmers' emotional attachment to their solutions. But, alongside that, we must be mindful of the fact that many software buyers continue to believe that software provides competitive advantage to their companies, so the software owning company also tends to have a lot of "emotional attachment" to the solution.

10 Apr 2017 20:14 Read comment

The payments industry is in the throes of a perfect storm

@GerardHergenroeder:

What regulators / scheme operators and vendors do is not germane to this context. In any case:

  • I reckon that "checks processed via ACH" is a new payment type that's different from check or ACH alone. I suspect FED's new application is to support this new payment type. I doubt if FED would sunset its existing check processing system and ACH processing system after the check+ACH system is commissioned.
  • I don't know about IBM but I know enough tech vendors who have been trying to sell open-system CBS to replace mainframe CBS for 20+ years. From my experience of having worked with one of them, I know how hard it is to make banks give up their mainframe CBS and migrate to open-system CBS. Just today, I happened to read this article on how there's a major demand for COBOL in finserv because there are so many financial systems that are still running on COBOL. 

Your post is about your wish for what banks should be doing, my comment is about the reality of what banks have been doing. So, with due respect, what regulators / scheme operators and vendors are doing is irrelevant in this context.  

I'll believe that payment type convergence is real if you can name at least 10 Top 100 banks that have moved to a single payment hub for all their payment types and sunsetted the plethora of their individual payment systems they ran before the migration.

10 Apr 2017 14:23 Read comment

Quantifying The Risk Of Online Payment Failure

No, it's relevant for many more reasons. You can find them by following the hyperlink given in my post. 

09 Apr 2017 19:01 Read comment

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Ketharaman writes about

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  • covid-19
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Ketharaman's opinion archive

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