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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
Fintech coalition formed to fight EBA plans to outlaw screen scraping

Wrong move.

Innovative Fintechs Don’t Need No PSD2 Regulation

But, should the fintech coalition ignore my unsolicited advice and continue to push ahead, EBA should accede to its demand. Provided the coalition will let banks screen scrape their data. Fair is fair.

05 May 2017 18:39 Read comment

Delivery plan agreed for consolidation of UK payment schemes

How three PSOs? I thought BACS and FPS were operated by a single PSO, namely, VocaLink.

05 May 2017 17:29 Read comment

Idea Bank rides the rails with onboard work spaces

As somebody said, most inventions sounded like harebrained ideas at the time they were announced. I hope coworking space on intercity trains is one of them. OTOH, "free office facilities for entrepreneurs" is a no-brainer - I'm not at all surprised that it proved so popular that Idea Bank had to close this facility for non-customers.

05 May 2017 17:23 Read comment

What does the future of banking look like?

Why banks, every one of my service providers has a mobile app to which I can ask such and other questions via voice / hand gesture / thought waves and other interfaces. How successfully they answer I cannot say. Whoa, the future is already here.

05 May 2017 12:24 Read comment

What does the future of banking look like?

None of my current 3 banks uses IBM mainframes. Their CBS run on open Unix + Oracle systems.

04 May 2017 18:42 Read comment

What does the future of banking look like?

I grapple nearly everyday with questions like "What was the last payment I made to my ad agency?", "When did I last repay a loan?", etc. I thought it would be a piece of cake to find answers to such questions by using simple search functionality on my online banking portal. But no such luck - I haven't found this feature on any of my bank's portals. Maybe it requires AI. Hope I'll get this feature in the future of banking.

04 May 2017 17:39 Read comment

Open Banking to spark positive change?

Leading lists like FORTUNE 500 use revenue to rank companies. On that count, MNOs still tower over OTT players. OTT players may have taken away voice revenue from MNOs but they added huge data revenues to MNOs. OTT players may enjoy greater share of buzz but, when it comes to hard knuckle financial metrics like revenues and profits, it's funny that the MNOs who were supposed to have lost revenues are still way ahead of OTTs, many of whom don't even exist independently today.

The analogy with banks is flawed. MNOs provided infrastructure (e.g. data) and product (e.g. voice). OTTs used the infra and provided the same product that could compete with MNOs. Thus they competed with MNOs.

Banks provide infrastructure (e.g. card rails) and product (e.g. credit card). Fintechs benefiting from PSD2 provide uberproduct (e.g. money management) but they don't provide the product to compete with banks. To claim that fintechs would result in retail banks becoming utility providers is completely flawed. It's like saying customers using SAP COGNOS won't need SAP ERP any more.

Fintechs will dent retail banking even less than OTTs dented MNOs. 

Let's also not forget that fintechs are surviving on VC capital, which in turn comes from LPs who are inevitably finserv giants.

01 May 2017 19:14 Read comment

JPMorgan formally quits R3

Technology standards help everyone reach a certain level. Leaders won't be leaders if they stuck to standards and stayed on par with the others in their industry. They will use technology to gain competitive advantage. While standards do serve a certain purpose, it's naive to expect any single open standard to achieve ubiquituous adoption. Through the decades, I've seen multiple open standards emerge in any given space and vie for adoption e.g. TCP/IP v. ISO/OSI, BSD v. AT&T Unix, etc. The only standards that have managed to achieve majority adoption are the proprietary ones e.g. MS DOS, Windows, etc. I see the same story repeating with Blockchain. 

01 May 2017 18:48 Read comment

Bank branch visitors more satisfied than digital-only customers

LOL, stranger things have happened:)

29 Apr 2017 13:55 Read comment

Bank branch visitors more satisfied than digital-only customers

I've never belonged to the "branch is dead" brigade but, even I find it hard to believe that "71% of all bank customers visited the branch an average of 14 times in the last year". Too early to say but I suspect that the report uses "#2. Strategic Silence" method of lying with Big Data that I described in How To Lie With Big Data. If we probe deeper, we might find the truth unraveling as follows: "71% of all branch-visiting customers visited a branch 14 times last year", which is very different from the reported statement.

28 Apr 2017 18:48 Read comment

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Ketharaman writes about

  • artificial intelligence
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Ketharaman's opinion archive

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