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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
ECB offers support to bank-backed alternative to Visa and Mastercard

To that list, let me add myBANK. With SCA, EU is taking a step or two back in cashless payments adoption.

27 Nov 2019 16:34 Read comment

3 payment technologies to increase conversion

#1 and #2 both use a COF that's supplied by Customer only. In #1, Customer initiates the payment with the said CICOF. In #2, Merchant initiates the payment, but with the same CICOF. I think the difference between #1 and #2 is in who *uses* or *triggers* the COF, not who initiates the COF.  

On a side note, your definition is the reciprocal of conversion rate, which is actually Number of Buyers divided by Number of Visitors.

26 Nov 2019 16:31 Read comment

Westpac faces hefty fines for breaching anti-money laundering rules

23 million breach occasions @ A$17 - A$21 million penalty per breach occasion is A$391 trillion - A$ 483 trillion. The billions of fines imposed on Wells Fargo will become a rounding error in comparison. 

21 Nov 2019 18:19 Read comment

The war for direct customer contact - Banks should fight along!

@JorisLochy:

I agree. Re. this article, I'd commented that we've been waiting for Digital ID like the protagonist of the famous Samuel Beckett's play was "Waiting for Godot". But another commenter seemed to suggest that Digital ID was already a thing. I've seen a couple more comments along these lines by anonymous commenters on other articles. So, I've become a bit unsure now.

20 Nov 2019 14:49 Read comment

KBC invites non-customers to use its mobile app

I've often wondered why every bank website tells me to log in - which means I need to be its customer - when it provides a lot of products and services (e.g. forex, payments) that needn't be restricted to its customers. Most payment fintechs (e.g. UPI apps like PhonePe, Google Pay in India) work off of banking rails and I've always wondered what stopped banks from capturing this market with their own apps. I could think of two reasons: (1) Fintech apps are early to market with superior UX (2) Fintechs are in the valuation game, can afford to spend huge amount of money on customer acquisition, give away their services for free, eat their costs (e.g. MDR), and sustain losses for a long time via VC funding.

Interesting move by KBC. If the bank can match the UX and marketing budgets of fintechs, this can lead to interesting outcomes.

20 Nov 2019 14:33 Read comment

UK charges ahead with legal certainty for smart contracts and cryptoassets

Hopefully, Smart Contracts won't require Stamp Duty to be enforceable under English Law, unlike Malta Law!

Flight Delay Insurance - Why Blockchain?

19 Nov 2019 11:29 Read comment

SMEs: Too small to serve, too big to ignore

Open Banking hasn't set anything on fire itself, to put it mildly. Expecting it to stimulate SME financing is like tying two rocks together and expecting it to float. If 99% of UK private sector has been excluded from financing for so long and still manages to remain 99% of UK private sector, either SMEs don't need financing or there's something drastically wrong with these numbers.    

15 Nov 2019 16:21 Read comment

JPMorgan invests in financial research startup Limeglass

Great stuff. Will solve a huge, long standing pain area. Will make Dr. Michael Burry of all investment bankers! 

12 Nov 2019 10:50 Read comment

Customers Don’t Care About Open Banking

To continue with the seafaring metaphor, the value proposition ship for Open Banking has sailed long ago. Only blockchain can revive Open Banking now. 

Open Banking Needs A Blockchain Boost

08 Nov 2019 15:43 Read comment

Jury tells Wells Fargo to pay USAA $200m over cheque imaging patent infringement

@RussellBell:

TY for sharing the details of the USAA-Mitek settlement, which makes it easier to understand this lawsuit / settlement.

I'm no lawyer but just as Google has made everybody an expert, binge watching SUITS has made me bold enough to predict the next episode in this legal thriller:

If Wells Fargo's lawyers were smart enough to insert an indemnity clause in their agreement with Mitek, WF will simply pass on the $200M bill to Mitek to pay (and Mitek will likely file Chapter 11). If not, WF will cough up the $200M fine on its own and treat it as a rounding error on the billions of fines it has already paid up for other legal infractions!

08 Nov 2019 15:34 Read comment

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Ketharaman writes about

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Ketharaman's opinion archive

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