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Looking at the unique challenges and opportunities of marketing in Financial Services and Fintech
Traditionally marketing functions in banks were accountable for building brand awareness and, to some degree, generating revenue. As post-pandemic trends show, functional areas of customer acquisition...
The gated content ‘lead generation’ era is over. Today’s B2B buyers want to consume high-quality content, gather insights, and solicit advice from their peers - before ever talking to sales. In fact, ...
Consumer debt rose to a new high of $15.6 trillion in the last quarter of 2021 from $14.3 trillion in the first quarter of 2021. With inflation reaching the highest level in four decades and millio
When people talk about setting up offshore companies, much of what they say focuses on the tax advantages. It’s true that several nations’ tax laws are designed to create a favorable setting for offsh...
B2B FinTech firms underwent a digital transformation sprint since the beginning of the pandemic, packing years of digital transformation into a few months - and in many cases, significantly changing d...
It’s the latter — competitor analysis — that we’ll talk about in this article, looking at some practical challenges that it can solve. Who is this case study for? For companies that face strong compe...
The fintech industry has seen major changes since the pandemic, both accelerating digital adoption and the need to satisfy new customer expectations. But implementing the appropriate fintech marketing...
Over the past few years, the banking and financial services landscape has transformed massively. Where once the large conglomerates and legacy banks dominated the industry, the rise of ‘Challenger Ban...
2021 was a tipping point for crypto. Interest in and coverage about crypto shifted from fringe blogs and social networks to the mainstream media. And this shift is supported by actual user interest. A...
Anyone who follows professional sports could spot one of the most dominant players in the league - stock trading and investing apps. Seeing the biggest sports stages in the world flooded by fintech ad...
All marketers will know the frustration of customer databases that do not align. When planning global campaigns, the answer is redefining key customers and using global tools to understand and target ...
Not all plans for wealth building are confined to your home country’s borders. There are plenty of international options that you can consider. One of them happens to be offshore real estate. If this ...