According to an article I read last week, with over 770 million GPS-enabled smartphones, location data has begun to permeate the entire mobile space. The possibilities for location-based services on mobile go beyond consumer-facing apps like FourSquare and Shopkick. It’s
powering advertisements, and many other services — from weather to travel apps.
The article continues, “As BI Intelligence details in its report, there are many opportunities emerging from this new local-mobile paradigm, including location-enabled mobile ads, search, and features that boost engagement for apps.”
Unfortunately, none of these opportunities will be fully realized without exceptional mobile performance. In this market, the consumer experience is king.
To disregard the need for real-time location data on all mobile devices is not only ignoring a present market opportunity, but that of your future success too. In fact, failure to act now, while the mobile location dilemma reaches its peak, may quickly damage
the prosperity and agility of your business tomorrow.
The lesson from this story is that your product or service could be the greatest thing since sliced bread, but if nobody is motivated to stay on your site or application long enough to look at it because their mobile device doesn’t perform well enough, then
it really doesn’t matter how good it is.