22 August 2017
Matt White

Matt White

Matt White - Finextra

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Want to be a darts master? Buy a BlackBerry

05 July 2007  |  2878 views  |  0

RIM has just published some research that shows how incredibly efficient BlackBerries make their owners.

Apparently your average user converts an hour of downtime into ‘productive time’ every day. In a year the BlackBerry user gets through 2,500 ‘time sensitive emails’ and saves over $5,000 for their firm because they can react immediately to the information delivered through their smartphone.

According to Charmaine Eggberry, VP, Emea, RIM: “With such clear benefits, mobile professionals can feel confident in choosing BlackBerry for its work/life balance benefits, in order to get the most out of each day.”

So the BlackBerry actually gives you more time to relax?

It's a nice idea but somehow I doubt that your average ‘crackberry’ addict takes up RIM's advice and uses their spare hour mastering darts, giving blood or learning to play the guitar.

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job title North America editor
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member since 2007
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