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May be the must important thing in the announce is the B2B signal for France market where there is no interbanking plan to deploy NFC card : have you seen that a classical French payment logo is missing on this Banking Card ?
Actually, I had not noticed. The missing logo is sort of an omen, isn't it? Times are changing fast for national schemes!
The answer is perception and risk.
It's a no brainer anyway because there are easier, safer, more cost-effective and user friendly ways to achieve the objective (unless perhaps you are a card brand).
Yes, because of risk mngmt and to target "only" low value payments, it is limited to 25 Euros.
The issue gets even a bit more complicated when we are talking about a non-card form(where there is no contact interface). Online pin & contactless could be a solution - and that's what we are trying to do.
And the location of cless acceptance is another topic - Do you really need fast check out in a supermarket ?
Good question re location for contactless. I know supermarket chains are keen to speed up the check-out process. Secondly, contactless may also add some value in self-service check-out lanes.
However, the novelty of contactless for marketing purposes might be as important as speedy check-out.
Head of Global Partnerships
09 Feb 2006
This post is from a series of posts in the group:
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