Community
Reading the post from Brandon McGee, I was amazed that a bank is giving away quite good level new mobile phones to use their mobile banking. Sure, you have to open an account and sign for 2 years.
http://brandonmcgee.blogspot.com/2008/10/regions-mobile-banking-free-phone.html
What can be the reasons behind?
1. The 2-year relationship will bring them enough profit to cover the initial cost of the phone.
2. The bank has a downloadable mobile banking app, which will be surely pre-installed on the devices. Otherwise the customers could get into problems how to download, install and run it.
It might have been cheaper for them to create a non-downloadable but a mobile browser-based banking service, which runs on any phone without the pre-installation.
But no question, "Get Your Free Phone Now!" is an impressive marketing tool.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Carlo R.W. De Meijer Owner and Economist at MIFSA
28 July
Nick Jones CEO at Zumo
25 July
Konstantin Rabin Head of Marketing at Kontomatik
23 July
Dave Glaser CEO at Dwolla
Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.
Please read our Privacy Policy.