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I worked with fintech for a few years, we built a brand. Now, there are people in different countries who love that brand. Few years back, this brand name was just a project in a PowerPoint file of the founder. With all the dreams and enthusiasm, we, the team gave life to that project and built a brand. Now, it’s a known and loved brand by migrants in a few continents of the globe.
We met people in different places in Malaysia and Singapore to give them a small token of appreciation. The people here means our customers, fans who were consistently engaged with us in social networks. Since it is an online business, all communications are mostly done through technology, from remote, people didn't get to see us and we didn't get to know them. These people, migrants, are the core of our business. If we want to do business, we need to know them. So we decided to meet them by person, one by one, face- to- face. And believe me it was all amazing!
Apart from being a marketer, we gathered experiences that can ever not be attained by any other means. The variation in lifestyle, profession, behavior and the honor that we confronted is not totally explainable in words.
Let this variation of life touch us, enrich us as humans and encourage us to do good business.
So let me share my 7 reasons why you should meet your customers face-to-face:
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Roman Eloshvili Founder and CEO at XData Group
06 December
Robert Kraal Co-founder and CBDO at Silverflow
Nkiru Uwaje Chief Operating Officer at MANSA
05 December
Ruoyu Xie Marketing Manager at Grand Compliance
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