One of the highlights of Sibos in Boston last year was the breakfast speech given by
Nicholas Negroponte, founder and chairman of the One Laptop per Child non-profit association.
Swift says Negroponte's presentation last year "triggered a lot of enthusiasm and emotion in the industry" and so the OLPC foundation was invited to set up shop at this year's event in Vienna.
Carla Gonmez Monroy, learning consultant at OLPC Europe is manning the booth where delegates can see the new XO2 laptop, which is compatible with open source Linux as well as the Microsoft operating system.
Monroy says she has been surprised by the reaction of Sibos delegates to the project. As well as inquiring about corporate responsibilty programmes, people have been making individual donations and some delegates from developing countries have been asking
about partnership schemes that they can get involved with.
In his speech at the afternoon plenary on Monday, Swift CEO Lazaro Campos said the Swift board approved a donation of EUR3 million to the OLPC project last December. Monroy says this donation has enabled the foundation to ship out over 20,000 laptops to
children in Nepal, Cambodia, Brazil, Rwanda and Paraguay.
Campossaid Swift had also committed a further EUR1 million this year and have provided office space for the OLPC Europe team at its offices in La Hulpe, Belgium.
Swift has also pledged to match donations made to the project through to the end of the year.
Last year Negroponte also told delegates of the 'Give 1 Get 1' scheme which enabled people in North America to purchase two XO laptops - one that will be sent to a child to learn in a developing nation and one that is received by the buyer.
Following the success of that initative, the foundation is teaming with online retailer Amazon US to run the scheme again this year.
One Laptop per Child