Finextra Research
Sign in
Sign up
  • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
Sign in
Sign up
  • News
    • Back
    • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • Back
    • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Back
    • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
  • payments
  • markets
  • retail
  • wholesale
  • wealth
  • regulation
  • crime
  • crypto
  • sustainable
  • startups
  • devops
  • identity
  • security
  • cloud
  • ai

Community

  • Your feed
  • Latest expert opinions
  • Groups

Join the Community

23,775
Expert opinions
40,543
Total members
350
New members (last 30 days)
197
New opinions (last 30 days)
29,206
Total comments
Join Sign in
Follow Unfollow

Peter Gullberg

VP Product Strategy
Todos AB - a Gemalto company
Member since
25 Sep 2007
Location
GOTHENBURG
Followers
0
Following
0
Opinions
3
Long reads
0
Followed by John Sims, Martha Boyle and 5 others you follow

Bio

In charge of defining strategies, understanding customer requirements and technology evangelism. Broad knowledge in EMV, security solutions, CAP and online banking security.

Experience

VP Product Strategy
Todos AB - a Gemalto company
To Present
Show all experience

Latest opinions

Peter Gullberg

Trust is good for business

Online banking is about more than cost cutting. Banks are just waking up to its potential for increased revenue and new business opportunities. In this context, online security is not just a cost of business to be weighed against losses to fraud. It is the key that opens the door. But it will only work if banks change the way they build a business...

26 August 2010 Online Banking

Peter Gullberg

Transaction Authentication - the way forward

Over the last year I have stumbled across a number of people that all prescribe transaction authentication as a trustworthy way to solve eBanking fraud. Both security researchers, security specialists, and banks all start telling the same thing "- Transaction Authentication is the way forward." There are a number of different notations on...

29 March 2010 Online Banking

Peter Gullberg

eGovernment brings massive cost savings

Most of the Swedish Banks are in the move towards making their customers become electronic citizens, by equipping their customers with a banking card that also contains an electronic identity. This enables the customers to access eGovernment functions, and making it more convenient for be an electronic citizen. Banks need to equip their customers ...

25 March 2010 Online Banking

Latest comments

BNP Paribas opens concept branch

I like futuristics things, that's part of my job, iPad is a nice buzzword to tell people that we are thinking of the future. But I hardly believe the future is to handle cheque and cash transactions.

I my opinion, the future are communication interfaces that enables the bank to meet their customers, in the situation the customer is in. No matter if it's in the sofa or standing in front of a POS checking her balance, before buying that nice dress on sale.

Future is also about re-structuring banks physical/IT-infrastructure, where providing new services will be more important than manage cash. Buying on the internet should be as easy as buying a cup of coffee, and the bank want to be a natural part of customers life.

18 Feb 2011 08:22 Read comment

Trust is good for business

Brett,

I think you are correct, end-users don’t care very much about security, they want social sophistication, it’s the bank that cares about technical sophistication and want to package that into a compelling end-user offer.

End-users must still feel secure when doing online banking, and that boils down to trust. The customer perceives trust subconsciously, every comunication that end-user receives, whether it’s banks own actions, their marketing, media buzz or self-perceived, is what establish the level of trust. The cues banks sends will be perceived by the end-user, and it all boils down to trust.

If the bank won’t allow you to do make certain things, or they tell you how to stay safe online, helps establish or degrade this feeling of trust. The cues banks sends will be perceived by the end-user, and it all boils down to trust.

End-user are not able to determine which is the most secure solution, we have evidence where customer perceives one solution better than the other, when in reality might be opposite from a pure security perspective.

\Peter

 

01 Sep 2010 13:20 Read comment

What is the branch for? Mortgage?

I think your analysis on branches are "spot on", branches in the future will change alot, and will become "sales offices".

The trend in Northern Europe is that branches moves from being the daily errands office, into a high value sales office. The bank sell loans and consulting services, in a branch where the bank can meet their affluent customers. The trend is very clear, Some Swedish banks already started with cash-less branches.

Other trends is that banks are buying real estate companies, to reach the customer in the context when the customer is about to decide which bank to use for their house loan, and to start sell packages, that includes loan, insurances, packaged in a way that makes it easy and comfortable for the customer to choose.

25 Mar 2010 07:26 Read comment

See all 5 comments by Peter

Peter writes about

  • security
  • payments
  • retail banking

Peter's opinion archive

  • 2010 (3)

Latest groups joined by Peter

  • EBAday

  • Online Banking

  • Futuristic Banking

See all groups joined

Peter reads

  • online security blog...

Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.

Please read our Privacy Policy.

Accept
Finextra

Finextra

  • About

Community

  • Rules
  • Contact the community team

News

  • Guidance
  • Contact the news desk

Sales

  • Media pack
  • Contact the sales team

Get involved

  • Finextra Live@
  • Webinars
  • Finextra TV
  • Research
  • Finextra.jobs

Events

  • Sustainable Finance Live
  • NextGen Nordics
  • EBAday
  • NextGen:AI
Join the community Register for news alerts
Apple App Store Google App Store

© Finextra Research 2025

Terms of usePrivacy PolicyCookie Centre