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There are many posts here about reductions and restructuring in Tech and in Banking so here is one that is bucking the trend, innovating, growing and still delivering outstanding customer service whilst becoming a platform...
There is no stopping Anne Boden and the team at Starling Bank. Please keep going!

Not sure that I would class this as a data breach as they published the information, so should this be more of a competency question using SMR terminology? 

I am not so concerned about the sample size as there are always lots of questions about the make up of the sample demographic/geographic.

However, it is clear that the banks are being challenged, and whether these are true 'switchers' or 'explorers' taking an additional account to experience a different service would be interesting to know.

Incumbents and challengers will thrive or fail based on the full service, not just the app or the rates, but the end-to-end service.  Incumbents have the resources to win, but need to transform faster, make this a priority and most importantly work out how to make the consumer feel valued/special.