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Liz's long read archive

2023 (1)
Liz High

Liz High

Practice Lead, Financial Services at Metia
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Bio I support financial services businesses to innovate and grow through data driven brand strategy, new product development, audience understanding, creative content, marketing campaigns, and communications. I specialize in the launch of De Novo banks, credit unions and supporting growth phase fintech businesses acquire, retain and build value from customers and partners in the US, Europe and Asia. Career History I am a data driven strategist. As a corporate executive and agency lead, I've supported hundreds of technology brands, financial institutions and fintechs to innovate, launch and grow. Clients include tech giants like Microsoft, Dell and Oracle, fintechs like Nymbus, Paymentus, KonyDBX and Temenos, and banks like RBS, GE Money, Barclays and Citi. As EVP Nymbus Labs, I identified viable niche banking concepts, branded, built and launched new digital only banks for FIs deploying Nymbus modern core technology. As Practice Lead, Financial Services at Metia, I currently support financial institutions and growth fintechs build compelling brands, tell stories, acquire and grow partners and customers. I've also published a book - 'Think Like A Brand, Not A Bank', summarizing my twenty year career perspective into five easy to adopt principles of a brand mindset.

Long reads

Buy Now Pay Later: Is it time to say bye-bye?

13 Mar 2023

Is the real threat to the poster-children of Buy Now Pay Later (BNPL) coming from rising interest rates and the attentions of regulators? Or will it be from the arrival of bigger, more trusted brands that can satisfy the craving of consumers for the instant purchase gratification they seek? It’s been a week (or three) for BNPL players It’s been ha...