Profile
Location
London
Member since
2022

Jess's blog archive

2022 (1)
Jess Gerrow

Jess Gerrow

VP Marketing at Token
Message Message me Posts: 1 Comments: 0
Bio Jess Gerrow is the Vice President of Marketing at Token, a leading Open Banking payments platform driving the shift from traditional payment methods to bank payments. At Token, Gerrow joins a leadership team of experts in payments with deep technology and Open Banking experience. Career History Before joining Token, Jess ran a creative agency, leading marketing and brand strategies for UK, US, and EU startups, scale-ups, and household names in payments, tech, FMCG, retail, arts, and culture. A multidisciplinary marketing and communications professional, Jess is known for her pragmatic, cross-functional, and creative approach to driving brand narratives and growth momentum.

Blogs

The future of Payments in Europe

Open banking has a branding problem

15 Mar 2022

Open banking has a branding problem, and I’m not talking about logos or websites. I’m talking about branding as a promise, or (as Michael Beirut, partner of design firm Pentagram, puts it) branding as “a world of associations that have accrued over time.” Four years after it was officially “born,” open banking is often associated with data first a...

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