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Jess Gerrow

VP Marketing
Token
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Bio

Jess Gerrow is the Vice President of Marketing at Token, a leading Open Banking payments platform driving the shift from traditional payment methods to bank payments. At Token, Gerrow joins a leadership team of experts in payments with deep technology and Open Banking experience.

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VP Marketing
Token
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Jess Gerrow

Open banking has a branding problem

Open banking has a branding problem, and I’m not talking about logos or websites. I’m talking about branding as a promise, or (as Michael Beirut, partner of design firm Pentagram, puts it) branding as “a world of associations that have accrued over time.” Four years after it was officially “born,” open banking is often associated with data first a...

15 March 2022 The future of Payments in Europe

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  • 2022 (1)
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