Much has been discussed about the European payments industry's mandated shift to Strong Customer Authentication (SCA). The technical demands, constraints and consequences for the various parties involved in the chain, from the issuers and banks large and small, to the end user, to merchants, are far-reaching.
The challenge of implementing SCA alongside myriad other projects such as digital transformation journeys, migration and compliance deadlines and generally trying to re-hone businesses in a time of great flux, are reflected in the extension of the deadline for SCA.
Yet the user experience is undoubtedly the biggest challenge around implementing SCA. What the industry needs is a more compelling perspective, an incentive beyond compliance with the promise of new customer journeys and services that may emerge from the shift to SCA.
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