For financial institutions, customer centricity is now or never

For financial institutions, customer centricity is now or never

Evidence suggests that centring operations around customers rather than focusing on products improves user experience and generates revenue.

The cloud can help incumbent banks digitise operations that are structured around siloed, on-premises systems, data and processes, and enable them to become customer-centric.

This report focuses on how the cloud can help banks communicate with their consumers in a holistic manner.


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