This collaboration marks a significant leap forward in enabling users of Boubyan Bank's app to have a complete and seamless view of their financial transactions. The objective is to elevate the digital banking experience, ensuring customers can effortlessly manage and understand their financial interactions.

Abdulaziz Al Wazzan, Senior Manager of Digital Product Development, emphasised the importance of keeping pace with the swift rhythm of digital transactions. He stated, "Amid the rapidly changing digital landscape, we recognise the necessity to introduce services that align with our customers' evolving needs. These services must be in line with Boubyan's digital pulse, meeting their aspirations and providing them with convenience, ease and speed."

Al Wazzan highlighted that the partnership with Snowdrop is a strategic move in this direction. Through this alliance, Boubyan app users will have access to a detailed record of their daily payments, enriched with additional information about their purchases and precise purchase locations.

"Many of us deal with unclear details in our daily payment records, often forgetting the specifics of where or to whom a particular amount was paid. With this service, customers will receive a comprehensive breakdown of each transaction, addressing these pain points," he explained.

In addition, the ease of use will extend to displaying the merchant's name and brand logo for quick and easy identification. This will be accompanied by the geographical location where the transaction occurred, shown on Google Maps or Apple Maps, along with its website and contact details. This innovative approach ensures a fast and efficient browsing experience for every payment transaction.

Ken Hart, CEO and Founder of Snowdrop Solutions expressed his enthusiasm for the strategic partnership with Boubyan Bank: "Our collaboration with Boubyan underscores our commitment to transforming the user experience in digital banking. Leveraging Snowdrop's expertise in transaction data enrichment, we aim to provide Boubyan Bank's customers with a clear and enriched view of their payments and financial transactions. This ensures seamless management of their financial interactions with transparency and ease."

This collaboration between Boubyan Bank and Snowdrop Solutions is poised to redefine the digital banking landscape in the Middle East, offering customers unparalleled clarity and convenience in managing their financial transactions.