Optty to offer customers Link Money's Pay by Bank tech

Optty’s collaboration with Link Money will empower its US-based merchant clients and partners to leverage Link Money’s Pay by Bank solution. With credit card fees and incidents of fraud on the rise, merchants are seeking credit card alternatives for a more seamless and less expensive way to accept payments. Utilizing Link Money’s platform, Optty will be able to provide a payment method that minimizes payment processing fees, mitigate credit card fraud and address churn issues for their clients.

“Optty stands for payment inclusivity and choice,” said Natasha Zurnamer, Founder and CEO of Optty. “Our partnership with Link Money underscores this by integrating diverse payment options into our platform, empowering merchants to offer tailored checkout experiences in minutes. We’re transforming the payment landscape by offering cost-effective, customer-centric solutions and empowering merchants globally to offer choice with our sleek integration and business user orchestration interface. We are delighted to include Link Money in our world-first technology.”

Optty’s platform integrates with more than 115 of the world’s most popular alternative payment methods across nine payment architectures including Buy Now, Pay Later and Open Banking. This partnership will enable Optty’s clients to utilize Link Money’s Pay by Bank as a payment option.

“Integrating with an innovative platform like Optty is a win:win. Optty partners and their underlying merchants get access to a revolutionary A2A payment method in the US. Through this partnership, we will enable merchants to shift volume away from the most expensive rails and dramatically reduce costs while also reducing fraud and churn.Optty has been an amazing partner, and we look forward to growing the relationship further,” said Shaun Vanderkaap, Link Money’s VP of Strategy.