MPowered Mortgages, the prime residential mortgage lender using AI to speed up and simplify the mortgage journey for homebuyers and remortgagers, has today announced the launch of Marketing Assist.
Marketing Assist is a tool which uses the power of artificial intelligence and specifically large language models (LLMs) to create marketing content, like social media posts and emails, in seconds with the aim of helping brokers attract more customers as well as engage existing customers.
Marketing Assist combines state-of-the-art LLMs like Anthropic’s “Claude” and OpenAI’s “ChatGPT” into a platform tailored to the UK mortgage market that allows brokers to create bespoke, professional content over an easy-to-use interface.
Marketing Assist helps brokers create unique:
• Social media posts
• Marketing emails
• Blog posts
• Website content
• Scripts for vlogs (video blogs)
Broker feedback during the testing stage has proved unanimously positive which is why MPowered has decided to roll the tool out to all brokers nationwide. Marketing Assist has proved especially effective for smaller broker firms or those just starting out, who do not have the resources or time to create this type of content.
Matt Surridge, Director of Sales of MPowered Mortgages comments:
“At MPowered Mortgages, we are constantly looking at ways we can improve the broker journey and help them grow their business using the power of AI, particularly LLMs like ChatGPT or Claude.
“For many smaller broker firms content marketing is always on the to do list and we hope that our platform will help put marketing back on the agenda and enable brokers to produce an instant professional draft that brings their thoughts and advice to potential customers quickly. This new tool follows the launch of CriteriaGPT, our sophisticated chatbot which gives brokers answers to complex criteria questions circumventing the need to speak to the broker helpdesk.”
Dale Townsend, Mortgage and Protection Advisor at the Finance Advice Centre comments:
“Marketing Assist has been hugely useful for us as a brokerage. As a smaller broker, our focus is on efficiency and cost-conversion for our clients, and as such, we spend less time than our competitors on marketing and communications. Marketing Assist has been easy, simple and effective. It’s great to see lender like MPowered using the power of technology to innovate our industry.”
Michael Brown, Senior Relationship Manager at Paradigm Mortgage Services comments:
"As advocates for progress and innovation in the mortgage industry, we at Paradigm Mortgage Services have been fortunate to have already experienced the Chat GPT tool for brokers. The ability to generate draft marketing content through such a platform showcases the industry's forward momentum. We appreciate efforts that empower brokers and enhance their efficiency. We're keen to see how this tool unfolds, potentially revolutionising the way brokers interact with clients and furthering the reach of intermediary services."
Robert McCoy, Senior Product & Business Manager at TMA Club comments:
"It is good to see a technology driven lender supporting advisers with this innovative tool, giving them an insight to AI development and how it can be used to support their contact strategy with their client database.”