On a quest to eliminate abandoned online shopping carts, GoDaddy (NYSE: GDDY), the company that helps entrepreneurs thrive, and PazeSM, an online payment solution developed by Early Warning Services, LLC, are partnering to help small businesses provide more convenient online checkout experiences for consumers. GoDaddy is the first website builder to integrate Paze into small business' customer checkout experience.
More than half of Americans say they would stop shopping with a merchant that doesn't accept payments from digital wallets. Small businesses with a GoDaddy Online Store using GoDaddy Payments will be able to accept Paze transactions, which includes over 150 million eligible credit and debit cards within Paze.
At checkout, consumers using Paze can skip manual card entry and pay in seconds without creating new usernames or passwords. Backed by financial institutions consumers trust, the Paze streamlined process is designed to simplify checkout, reduce abandoned shopping carts and help position small businesses for growth. Plus, businesses using GoDaddy Payments save over 20% on card processing compared to other leading providers and keep more of what they make.
"Abandoned carts are difficult to convert after the fact, so it's vital to get the checkout process right," said Head of Payments Products at GoDaddy, Saurabh Mangal. "GoDaddy Payments' partnership with Paze will aid small businesses in streamlining their customers' checkout experience and help close more sales."
Paze is available in pilot to select U.S.-based businesses on GoDaddy's platform, with the full launch coming soon. Entrepreneurs can visit the Paze blog to learn more, or godaddy.com/websites/online-store to set up a GoDaddy Online Store with GoDaddy Payments, which will automatically accept Paze transactions once the rollout is complete.