Plum currently offers 3,000 US stocks to EU customers. Following this partnership, Plum will have the functionality to offer direct and fractional investments in EUR-nominated ETFs and stocks to its users in all nine of its EU markets (France, Ireland, Netherlands, Belgium, Italy, Spain, Portugal, Cyprus, and Greece). As a result, Plum will be able to provide its EU users with a broader, enhanced investment experience.

This latest addition to Upvest’s client portfolio is yet another example of a fast-growing fintech that has chosen Upvest as its pan-European partner to further drive its expansion in the European market.

Via Upvest’s integrated exchange and custody connectivity for European flow, all orders will be handled end-to-end by Upvest - from order placement to settlement and custody. Upvest will also enable Plum to offer real fractional shares to its end users, which is of particular interest to retail investors, who thereby become the legal owners of the shares, benefiting from dividend rights and other corporate actions.

Victor Trokoudes, co-founder and CEO of Plum, shares: “At Plum, we are passionate about enabling our customers to build wealth for the long run, and our partnership with Upvest will only support us in our mission. We have been looking for the right partner to expand our investment offering and we’re delighted to have found a like-minded fintech that can support us. Upvest was the obvious choice for us, as their expertise, speed, and commitment to excellence are unparalleled.”

“We are thrilled to welcome Plum on board! Upvest’s scalable and seamless API will empower Plum’s further growth in the European market. By integrating our investment infrastructure, Plum will not only be able to offer a wider range of investment opportunities to its users, but also accelerate its internationalisation”, says Martin Kassing, CEO and founder of Upvest.