Pershing provides access to MorningStar Advisor WorkStation

Source: Pershing

Pershing LLC, a member of BNY Securities Group and a subsidiary of The Bank of New York Company, Inc., will provide its introducing broker-dealer customers with access to the Morningstar Advisor Workstation Enterprise Edition, a powerful web-based application that provides investment professionals with investment planning, client presentation, portfolio analysis and investment research tools.

Morningstar Advisor Workstation Enterprise Edition will be available in a fully integrated format with Pershing's NetExchange Pro online brokerage platform, providing customers with seamless, single sign-on access and real-time Pershing client demographics, position and balance information. Through Morningstar, customers will also have access to investment research for open-end funds, closed-end funds, exchange-traded funds, equities, variable annuity and life insurance products, 529 plans and separately managed accounts, as well as client proposals and reports, portfolio construction, analytic tools and a Monte Carlo simulator.

In addition, investment professionals who prefer to use Morningstar Advisor Workstation Enterprise Edition outside of the NetExchange Pro platform can do so through a web services connectivity package that will be offered through NetExchange Services. NetExchange Services is Pershing's open architecture solution that provides real-time access to a broad range of financial tools and information, including account management services, trading services, operational services, compliance services, asset management services and documentation services.

Chris Boruff, president of Morningstar's Advisor business, said, "We are pleased to offer the Enterprise Edition through Pershing's integrated platform, which provides further options and efficiency to the broker-dealers and investment professionals who wish to access Morningstar's capabilities. We believe integration with Pershing's NetExchange Pro and NetExchange Services makes for an extremely powerful solution set."

John Colao, managing director of customer technology at Pershing, said, "We continuously strive to provide our customers with business and practice management solutions that help them succeed in an increasingly competitive environment. Offering fully integrated access to Morningstar Advisor Workstation Enterprise Edition will increase the productivity and efficiency of our customers, enabling them to enhance the level of service they provide to their investment professionals."

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