E.piphany CRM suite integrated with IBM insurance solution


E.piphany, Inc., a leading provider of full-suite customer relationship management (CRM) solutions, today announced that its CRM software suite has been integrated into the IBM Insurance Transformation Solution (IITS).

IITS helps insurance companies transform the way they do business by addressing core insurance capabilities such as rating, underwriting, policy administration and claims management. E.piphany's suite of blended marketing, sales and service CRM applications is an integral part of the overall solution for optimising customer interactions with real-time intelligence and supporting multi-channel distribution strategies. With innovative technology and services, E.piphany and IBM are delivering a solution to help insurance customers solve crucial business issues such as web- enabling and integrating distribution channels, improving access to information for agents, brokers and customers, and improving overall customer service.

"We are excited about the E.piphany and IBM solution because it provides an architecture that allows for flexible integration with our existing enterprise infrastructure," said Cyndie Beckwith, vice president, customer experience, CSAA. "Additionally, the features and functionality of the solution will help us to deliver an exceptional level of service, as our more than 4 million members deserve."

With a shared vision of open standards, component strategy and J2EE architecture, E.piphany and IBM are well aligned to address customer needs in an On Demand world, combing IBM's strength in standards-based middleware, business consulting and industry expertise with E.piphany's strength of delivering flexible, high- value CRM applications. E.piphany's modern service-oriented architecture provides an excellent complement to the IITS solution which is comprised of many scalable components and leverages IBM's software and hardware infrastructure. These components can be implemented individually and leverage existing legacy systems, which provides maximum deployment flexibility and fast time to market.

"E.piphany adds powerful marketing, sales and service CRM components to the IITS," said Bill Pieroni, IBM. "With our success at top insurance companies such as CSAA, we will continue to deliver innovative integrated solutions that address key elements of the insurance value chain."

"E.piphany solutions enable businesses to optimise their customer interactions with intelligence to generate additional revenue," said Karen Richardson, CEO, E.piphany. "This joint work with IBM will help us expand our strong presence in the insurance market with solutions that so many companies need as they transform their businesses to remain competitive."

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