Founded earlier this year, Fractal aims to make second home ownership affordable, accessible, and hassle-free through its managed co-ownership model. Fractal believes it is in a powerful position to disrupt the second home ownership market in metropolitan cities across Europe, by offering access to prime properties at accessible prices.

“Fractal Homes’ platform makes it easier for buyers to own and enjoy second homes in desired European cities. We make second home ownership more accessible by splitting each home into eight equal parts reducing both the initial capital outlay required to buy the home and the often-overlooked high cost of running a property. Fractal fully manages the property and takes care of cleaning, maintenance and all operational aspects that come with the running of a home to give buyers a hotel-like experience” explained Labib Kaddoura, co-founder of Fractal.

“Buying a second home for just a few weeks of usage per year in addition to all the maintenance and operational hassles that come with it makes little sense to us” continued Kaddoura, “that’s one of the main reasons why we created Fractal.”

The founders of Fractal — who are French and British nationals of Lebanese origin — want to upend conventional second home ownership. The company offers access to prime real estate at a fraction of its cost; creating a much lower entry point for Middle Eastern buyers looking to acquire a luxury second home in Europe.

“Initially we will predominantly focus on a Middle Eastern clientele wanting to buy a second home in London for work and leisure. The attractiveness of European capitals for Middle Eastern buyers as centres of business, culture and entertainment coupled with a good market entry point seeing the recent appreciation in USD; makes it a very opportune time for buyers to consider the fractional ownership model” said Wadih Abou Bechara, co-founder of Fractal.

The company plans to grow its HQ in London, with a particular focus on sales, marketing, and engineering hires. Fractal is also looking to expand its presence abroad next year with a base in Abu Dhabi. The debt capital will go towards the acquisition of luxury properties in sought-after destinations in West London — such as Knightsbridge, Notting Hill, Chelsea, Kensington and Mayfair.

Expansion into other holiday and business destinations, such as Paris and Madrid are targets for future growth. Down the line, the company sees potential in ski resorts as well as Mediterranean beach destinations.

Eric Martineau-Fortin, CEO and Managing Partner at Whitestar Capital, said: ”We were immediately impressed by the calibre of the Fractal team, who have identified a key pain point in home ownership that can be solved through the combination of technology and an innovative approach. We’re very excited to be with them on this journey to disrupt the property co-ownership model through their disruptive and scalable solution. Furthermore, the Fractal team’s ambition is strongly aligned with our views of growing connectivities between the GCC region and Europe.”

Kaddoura and Abou Bechara are former JPMorgan and Merrill Lynch investment bankers who spent the last nine years as co-founders of a boutique debt advisory firm based between London and Dubai.
To coincide with this announcement, Fractal Homes have launched a new website and their first offering of four luxury apartments across London