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AJ Bell adds US stocks to share dealing app Dodl

Source: AJBell

Dodl by AJ Bell is today announcing the launch of US share dealing via the app.

It means customers can now own some of the world’s largest listed companies through Dodl’s low-cost and simple mobile offering.

The option to deal in US shares allows customers to create more diverse portfolios, while ensuring that simplicity and access to investing remain at the forefront of Dodl’s proposition.

Dodl launched in April with the aim of making investing easier and more accessible through a no-nonsense, commission-free mobile app.

Customers pay no trading fee for buying and selling shares, and will only pay for FX on overseas shares, and Dodl’s low 0.15% annual fee.

Feedback from Dodl users placed US share dealing in the top three most requested features, alongside the ability to transfer from other ISA and pension providers. The top US shares requested from users include the likes of Apple, Tesla, Coca Cola, Disney, Nvidia and Visa, among others.

For a clear comparison with other similar platforms, you can find further information on Dodl’s proposition and competitive pricing here.

Transfers to Dodl attract customers from higher-charging platforms

Transfers to Dodl are also live, meaning that customers can now transfer their Pensions, ISAs or General Investment Accounts onto the app from other providers.

In the first few couple of months since launching inbound transfers, a number of customers have already switched to Dodl from other mobile trading apps and so-called ‘robo advisers’, taking advantage of the low-cost pricing and straightforward service.

Emma Keywood, senior marketing and product manager for Dodl, comments:

“We want to show that investing needn’t be scary and we won’t cease in our aim of making sure that opening an investment account is as easy as possible.

“Since we launched Dodl by AJ Bell back in April of this year, it has delivered a commission-free and easy-to-use mobile app to customers, which is particularly attractive to cash savers that want to start investing with a competitively priced and easy to use app.

“We are constantly speaking to our customers to find out what they want from a mobile investing app, and they told us that their priorities were US share dealing and the ability to transfer in from other providers, so that is what we’ve delivered.

“We’re really excited about continuing that development into the future, with lots more to come as we grow and develop Dodl.”

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