The app, which uses the latest technology to help users save effortlessly, now allows customers to diversify and grow their money over the long-term with its new stock investing service.

Plum customers can access more than 500 US stocks that can be bought or sold directly within the app, using its free Basic subscription. They can invest from as little as 1 euro through fractional shares in global heavyweight companies such as Google, Tesla or Amazon.

Plum will be launching a Premium tier option later this month, adding to its existing Basic and Pro tiers. Priced at €9.99 per month, Premium customers not only have access to Plum’s full features, but also to priority customer service and a broader range of stocks. This range will offer 1,000 stocks initially, rising soon to at least 3,000 stocks in companies from around the world. That means these customers will have even more freedom to customise their investment portfolio to reflect their personal values and support the brands they trust.

Alongside the launch of stock investing, Plum is offering a debit card, which is 100% biodegradable, recyclable, and available at no extra cost for its subscription customers. The plum-coloured VISA debit card can be used to pay online, contactless or directly at the merchant, and withdraw cash without additional fees anywhere in Europe.

Customers can load their card directly from a bank account or from money set aside through the Plum app, making it easier to track and manage their spending. They will also be able to track their expenses in the same place as where they’ve saved and invested, giving them more control.

In addition to savings rules such as Rainy Days, which puts aside extra money when it rains, Plum subscribers already can set aside money in several customizable accounts based on their goals. This is all powered by Plum’s artificial intelligence that analyses the customer's transactions and starts to automatically set aside small amounts of money regularly, adjusting to their spend and what they can afford.

Victor Trokoudes, CEO and co-founder of Plum says: "Our goal is to make Plum the only personal finance app our customers will ever need. Plum is rapidly and successfully expanding across Europe, opening to new markets, and launching innovative features to help people achieve their financial goals.

“Many people believe that investing is too complicated, and they have no idea where to start. Plum is making investing easier to access and understand. In times like these, we want to give everyone a helping hand to make their money go further.
“Plum is committed to continually challenging the status quo to the benefit of our customers. We want to remove entry barriers to money management and make building wealth easier. Following this launch, we’re helping customers across Europe to save money, connect their bank accounts, invest on stock markets and spend without leaving the app, and at a lower cost.”

The significant expansion of services offered by Plum, which has 1.3 million customers, is the latest step in its journey as a money "super app". The company, which is present in the UK, Ireland, Spain, France and Ireland, also has plans to expand further in Europe soon, with the goal of the app being available to at least half of the continent’s addressable market.