Sovereign Bank expands Cardtronics ATM branding contract

Source: Cardtronics

On the heels of a recent agreement that will enable Sovereign Bank to brand nearly 900 cash dispensing Automatic Teller Machines (ATMs) in CVS/pharmacy locations across the northeastern United States, Sovereign Bank and Cardtronics Inc. announced today that Sovereign has elected to expand its existing branding agreement to include an additional 484 ATMs in CVS/pharmacy locations in the New York tri-state area.

Installations are expected to be completed on the initial 900 by the end of summer.

As with the original agreement, all Sovereign branded ATMs in CVS/pharmacy stores will be surcharge-free to Sovereign Bank customers.

"The additional tri-state locations were too good to pass up," said Laurie Cochran, Sovereign senior vice president of Retail Marketing. "The additional 484 locations truly afford us the opportunity to provide our customers with greater convenience."

"This second agreement reaffirms the value that the Cardtronics branding program delivers to our financial institution partners," said Keith Myers, executive vice president of Financial Services for Cardtronics. "We're proud to be a partner with such a world-class organization, and look forward to assisting Sovereign Bank in expanding their ATM distribution to build stronger banking relationships with their customers."

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