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Etcho launches app for conscious investors

London based start-up, Etcho, has today announced that it will launch the initial version of its app from next week, being available for download on Apple iOS on 21 June 2022 and Android at the end of the month.

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As a companion for conscious investors the Etcho app is designed to help everyday investors learn the impact that their stock investments have on the things they care about. Users are prompted with relative comparisons of their investments with everyday activities, for example the carbon footprint of an investment in relation to miles driven in an average UK petrol car.

Another core feature that underpins the Etcho app is the ability to personalise and filter the options based on moral drivers, making it easier to find and discover stock investments that have a positive impact on what matters to each user. Whether looking for the best climate-friendly stocks, health breakthroughs, or just a stock that doesn't negatively impact gender equality, Etcho is the go-to platform.

The currently free-to-use app uses the UN's Sustainable Development Goals (SDGs) as a guide to help people discover companies and assess how well their current stock investments align with each of the goals.

On the app’s launch, co-founders Liall Medina and Charlie French, said:

“There's a whole generation of investors who want to align their money to their morals, and it’s currently too difficult to find relatable sustainability information on current or potential investments.

“For too long, the finance industry has used impact and ESG data as a tick-box exercise and what the world needs now is trusted, reliable and relatable impact data on investments. We're putting holistic impact data at the heart of Etcho, so it can become the motivating, and ultimately planet-saving, tool it has the potential to be. The first iteration of our app is just the start.”

Etcho plans to incorporate ETFs into the app shortly after launch and add the functionality so that users can link up their current investment accounts from other providers.

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