Source: Treezor
To enhance its retail product line, Yeeld, the fintech that provides a money-saving app, has chosen the joint bid from Franfinance, the consumer credit specialist, and Treezor, the leader in Banking-as-a-Service, two Societe Generale group subsidiaries, for outsourcing the tech and regulation aspects of the entire payment chain.
A co-developed offer by Treezor and Franfinance
As of January 2022, thanks to this collaboration with Franfinance, Treezor is offering all its clients (fintechs, online marketplaces, payment solutions for businesses, etc.) the option to embed a turnkey revolving credit and/or amortized loan service into their customer journey, thus positioning itself on the dynamic consumer credit market.
Yeeld, a Treezor client, wanted to benefit from this integration to expand its product range by offering its customers a new financing offer.
Thanks to the Revolving Credit API developed by Franfinance for Treezor, the customer journey on the Yeeld app includes the credit specialist’s loan granting, decision-making and management features. In just a few minutes, Yeeld’s customers can now take out a revolving line of credit of up to €3,000.
“The Revolving Credit API from Franfinance and Treezor enabled us to quickly offer our customers a revolving credit solution to speed up the financing of their personal projects. Thanks to the solution’s flexibility, we were able to build our own customer journey on our app and thus extend the Yeeld customer experience into the financing side,” says Nagib Beydoun, Yeeld CEO.
“2021 was an intense year strategically speaking, and we saw strong growth in our business activities. We have kept pace with innovation to offer our customers new solutions. We are proud to join forces with Franfinance to optimize Yeeld’s user experience with the Revolving Credit API, and offer consumer credit services while guaranteeing a high level of security. The teams have done remarkable work that demonstrates the value of the synergies possible within the Societe Generale group,” says Éric Lassus, CEO and co-founder of Treezor.
Frédéric Jacob-Peron, CEO of Franfinance, concludes, “Signing this new partnership is the result of successful collaboration between two innovative Societe Generale group subsidiaries: Franfinance and Treezor. Once again, this illustrates Franfinance’s ability to provide its expertise and simple, easy-to-implement solutions for fintechs that want to enter the consumer credit market, without having reached the critical size necessary for carrying out this activity directly. For Franfinance, this is also an opportunity to reach a younger and urban customer target, drawn to the simplicity of the Yeeld app.”