“FreedomPay is proud to announce the agreement with Sephora, to provide a world class experience to its millions of customers across the Americas,” said Chris Kronenthal, President at FreedomPay. “Our suite of touchless commerce and data solutions will enable Sephora to provide customers a fast, frictionless, and innovative consumer experience.”

The partnership allows for a safe and secure next-level Mobile POS consumer experience for shoppers with FreedomPay. The new touchless capable payment system enables Sephora clients to have complete control over their checkout experience, giving consumers the option to pay via contactless payment methods and digital wallets all on their own device, including Apple Pay, Google Pay and Samsung Pay.

“Now more than ever, it is critical for us at Sephora to be able to adapt to the quickly changing retail environment and that’s especially important at the point of sale,” said Sree Sreedhararaj, Senior Vice President and Chief Technology Officer at Sephora. “Our clients desire a seamless experience in every step of the shopping journey, and our partnership with FreedomPay allows us to maximize efficiencies and capabilities at checkout.”