Klarna brings rewards programme to UK

With Klarna’s new rewards programme, consumers earn points every time they use Klarna’s ‘Pay Now’ immediate payment option or make an on-time repayment when using Pay Later or Pay in 3.

“With our rewards programme, we help consumers get more out of every pound they spend and reward responsible use of buy now pay later by putting the emphasis on repayment, not purchase,” said Alex Marsh, Head of Klarna UK. “This contrasts with traditional credit card providers which encourage irresponsible spending by rewarding consumers for making a purchase but then charge double-digit interest when they can’t afford to repay their bill at the end of the month.”

Since its launch in September 2020, Klarna’s global rewards programme has already gained over 4 million members in the US and Australia, with 1 million members joining in the last quarter alone.

How Klarna’s rewards programme works
The points can be redeemed in the Klarna App for rewards at world-class brands including Decathlon, Caffe Nero, River Island and many more. Members of the programme also benefit from exclusive deals and gain early access to product drops from hand-picked merchants. As part of the global expansion of the rewards programme, Klarna is also introducing “Missions”. Missions are small, engaging tasks that consumers can complete to earn reward points, aimed at encouraging consumers to discover different features in the Klarna App which help them save time and money, be informed and in control of their finances.

Klarna’s rewards programme is available to UK consumers in the spring. The launch is part of a wider global expansion drive which sees Klarna’s rewards programme launched in nine markets across the globe, and Klarna’s Pay Now immediate payment option launched in nine markets. Pay Now was launched in the UK in October 2021.