/wealth management

News and resources on wealth, investment management, robo and advisor markets worldwide.

InvestCloud adds human touch to digital financial advice with Ameriprise

Source: InvestCloud

InvestCloud, a global leader in digital transformation, today announced it is partnering with Ameriprise Financial (NYSE: AMP) to offer personalized financial advice to users of its corporate financial wellness and life-planning solution, Pink.

To complement Pink’s unique digital experience, users can now work one-on-one with Ameriprise advisors who specialize in creating actionable plans to help clients achieve their financial goals. Pink users who opt in will have access to personalized financial advice, tailored solutions and ongoing support delivered virtually by experienced Ameriprise Advisor Center (AAC) advisors.

InvestCloud launched Pink for corporations that wish to provide a platform for financial wellness to their employees. Pink offers intuitive features such as goal-based planning, financial health scoring, easy account aggregation, holistic wellbeing and workplace community management. Pink makes it simple for employees to plan, track and meet goals on the journey to a healthy financial future.

“Pink leverages InvestCloud’s market-leading advice platform - InvestCloud Blue. Pink shows that by combining InvestCloud’s design, technology and innovation culture with behavioral science, decision theory and data science techniques, we can improve the life planning and holistic financial wellness of employees everywhere,” said Will Bailey, Chief Strategy Officer of InvestCloud. “This is particularly relevant, given that according to PwC research, 63% of employees admit that their financial stress has increased since the start of the pandemic and over 45% of employees avoided addressing medical issues due to cost1.”

“Employers everywhere need to react to help their employees feel more confident about their finances and in the process provide a more supportive work environment,” Bailey added. “We are extremely excited that Ameriprise can offer financial planning and advice to the employees of our corporate Pink clients in the U.S. and look forward to expanding the capability to our Pink clients globally.”

“As a pioneer and longstanding leader in financial planning and advice, Ameriprise has a distinguished reputation for helping clients achieve their financial goals with confidence,” said Jamie Wanless, Senior Vice President, Ameriprise Advisor Center. “The engaging digital experience offered by InvestCloud - coupled with the advice and expertise of Ameriprise advisors - provides an exciting opportunity for Pink users to take control of their money, alleviate stress and build toward a brighter financial future.”

Comments: (0)