Geojit Financial Services Limited, an innovative Indian brokerage firm, has invested in cutting edge technology to face the fast growing volume in the Indian markets, especially for National Stock Exchange (NSE) and Bombay Stock Exchange (BSE). It proposes retail trading via online, branch and call centers, as well as institutional trading via FIX and Direct Market Access.

Quod Retail service-based distributed architecture provides end-to-end trading solution, which includes web front end, risk management including margin calculation, multi-asset order routing and management, and gateways to NSE and BSE. In addition the order routing and gateway services can be used for institutional trading. The overall architecture is built to handle a very large number of concurrent users for the online trading and accommodate high volume and high performance execution services.

Mr CJ George, Managing Director and founder of Geojit Financial Services Ltd. comments: "Indian capital market is evolving very quickly, with increasing interest from domestic and international investors. Our strategy is to remain a top player in the brokerage; investing in technology allows us to face demand and continue to innovate to lead our industry. Quod Retail is the best vehicle for our strategy."

Ali Pichvai, Managing Director of Quod Financial, says: "We are very proud that Geojit Financial Services has trusted us to implement Quod Retail solution. The emerging markets and particularly India is a strategic business development decision for us. Geojit technology vision for trading and execution services places them at the forefront of this space for domestic and international clients."