According to recent research by leading applied intelligence company FICO, 31 percent of UK customers expressed willingness to open an account digitally using an app or website. However, 8 percent give up completely if they are asked to complete excessive steps, while 23 percent will go to a competitor. And only 15 percent of respondents said they would complete the process if asked to move outside digital channels - for example, by visiting a branch.

Originating a new account is a critical decision affecting 80 percent of the measureable risk throughout the lifecycle of an account. Getting digital-first acquisition right is therefore crucial.

In response FICO has launched FICO® Originations Solution, Powered by FICO® Platform, the next-generation of its best-in-class loan origination solution. The solution is powered by the industry-leading FICO® Platform and delivered globally on Amazon Web Services (AWS) Cloud. It empowers businesses to deliver exceptional, personalized customer experiences by automating a frictionless customer journey throughout the loan origination process.

FICO’s Originations Solution, Powered by FICO® Platform allows financial services providers to make more precise, value-based decisions at origination while helping them grow more profitable portfolios and manage customer-level risk.

"FICO Originations Solution, Powered by FICO Platform has proven to be the perfect solution for standardizing OTP's workflows while still maintaining country-specific rules and processes," said Gyorgy Kiss-Haypal, group chief risk officer at OTP Group, one of the largest independent financial services providers in Central and Eastern Europe. "Not only is FICO Platform helping us balance pan-continent standardization with in-country localization, but it is also providing improved cost efficiency while increasing our control over risk management for new customers."

By having FICO Platform drive the Originations Solution, organizations can see benefits including:
• Fast, flexible, frictionless digital account opening: Delightful, meaningful user experiences have become standard across industries. FICO® Originations Solution, Powered by FICO® Platform enables financial institutions to easily deliver those experiences, no matter where the organization is in their digital transformation journey.
• Efficient, IP-laden configuration templates across domains: These configurable templates incorporate decades of leading FICO origination IP and best practices, enabling business users to adopt existing end-to-end origination solutions that meet their needs, rather than waiting for constrained IT staff to develop solutions for them.
• Improved automation, autonomy, and access: Financial institutions can reduce their dependence on multiple technology vendors by automating and replacing their legacy systems with a unified, centralized, cloud-based solution that works across products, regions, and lines of business.
• More precise, data-driven predictions about what customers will do: Businesses can use the right combination and sequencing of data to drive insights, then use analytics to mathematically identify the best possible decisions and products for each customer.
• Easy access to 130+ global data sources through FICO's ever-growing data library: With increased access to data, financial institutions can make faster and better customer decisions across every line of business.
• Future-proof, agile decision-making that is easily scaled across multiple regions: Standardize and centralize legacy originations systems across multiple regions to drive greater efficiencies, transparency, and big economies of scale.
• Underlying capabilities provide a foundation for the future: Firms can easily add more customer-centric decisioning applications in other areas of the business, such as customer management or fraud prevention.

"Unlike point solutions, FICO Origination Solution is delivered on a unified decisioning platform," said Nikhil Behl, CMO at FICO. "The additional benefits of deploying solutions on FICO Platform are significant, including the ability to share decision assets and platform capabilities across the entire customer lifecycle, from onboarding and originations through customer management, fraud, and collections optimization. FICO Platform goes beyond any single use case to give firms true customer-centricity with deep, real-time, 360-degree insights into every customer touch, across all channels, for the full duration of the customer lifecycle."